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The fairly recent surge of sophisticated AI tools is transforming the environment not only for creators but also for publishers. After all, as more individuals turn to services like ChatGPT for information, it naturally results in declining clicks on search links and fewer website visits. The consequence in this situation is significantly reduced ad revenue for Google. For instance, certain sites like The New York Times have reported an 8% drop in traffic from organic search. In the meantime, ChatGPT is currently handling over 2.5 billion queries each day.
Moreover, Google itself is not an unwitting observer in the AI evolution. For some time now, Google has offered users the ability to see AI-generated responses to their inquiries. Considering all this, many speculate that Google’s search supremacy and authority might be diminishing for the first time in twenty years. A recent blog entry from Google’s search team, however, indicates otherwise.
