# Google Elevates AI and AR Shopping Experience with New Developments
Google is revolutionizing online shopping by incorporating artificial intelligence (AI) and augmented reality (AR) into its Shopping platform. The most recent enhancements focus on delivering a more engaging and customized shopping experience, allowing users to easily discover and virtually try on clothing items.
## **Primary Enhancements to Google Shopping**
### **1. AI-Driven “Vision Match” for Fashion Exploration**
One of the most thrilling features introduced is “Vision Match,” an experimental tool that empowers users to create fashion items using AI. If shoppers have difficulty locating a particular piece of clothing, they can utilize a “Can’t find it? Create it” option in the Shopping tab on their mobile devices.
By inputting a text query—like “colorful midi dress with large daisies”—Google’s AI will produce images of dresses that fit the description. Alongside the AI-generated visuals, the platform will showcase genuine, available products that closely match the generated designs.
This functionality is being rolled out in the U.S. and is intended to assist users in discovering distinctive styles that might not be easily found through conventional search methods.
### **2. Enhanced Virtual Try-On for Apparel**
Google is broadening its virtual try-on (VTO) feature to cover skirts and trousers. This tool was previously restricted to women’s tops from select brands. Now, shoppers can visualize how various clothing pieces fit on virtual models reflecting a wide spectrum of body sizes, from XXS to XXL.
Moreover, Google has refined its machine learning capabilities to offer a full-body perspective instead of just the upper half of the model. This enhancement enables users to visualize an entire outfit prior to making a purchase, minimizing uncertainty and enriching the online shopping journey.
### **3. AR Beauty Try-On Featuring Celebrity and Trend-Inspired Looks**
Google is also enhancing its AR beauty application, which debuted three years ago. The latest revision presents curated beauty styles influenced by celebrities, influencers, and seasonal fashions.
Users can search for makeup trends—such as “spring makeup” or a particular celebrity’s appearance—and see a “See this look on you” button. This feature activates the device’s camera, enabling users to virtually apply the makeup look in real-time. They can also browse through various beauty styles, which will seamlessly apply to their face.
This upgrade is being released this week in the U.S., offering shoppers a more interactive method to test makeup styles prior to purchasing.
## **A More Tailored Shopping Journey**
These AI-driven enhancements build upon Google’s earlier initiatives to improve online shopping. In March, Google rolled out personalized style suggestions, where the platform retains users’ preferences and recommends accessories and complementary items based on their previous searches.
As AI and AR become increasingly incorporated into e-commerce, Google is establishing a new benchmark for online shopping. These innovations not only simplify the process of discovering and trying on products but also foster a more immersive and enjoyable shopping experience.
As AI technology continues to progress, we can anticipate further innovations in the way we shop online. For now, Google’s newest updates are facilitating an unprecedented ease in discovering, trying on, and confidently purchasing fashion and beauty items.
