Essential Information
- Google aims to conclude the week with some shopping, as Search introduces new AI-enhanced features.
- Search’s virtual “Try On” functionality has left Labs, fully available for users wishing to check if their selected outfits would suit them using full-length photographs.
- Google is launching a “track price” feature for apparel, enabling users to set their desired price limit, color, and size to receive alerts later.
- An update for AI Mode was hinted to arrive this autumn, fueled by “Vision Match,” allowing users to browse a variety of clothing and home decor options.
Google is debuting two significant shopping features within Search, designed to enhance activities through AI.
In a statement, Google emphasized the rollout of its virtual AI initiative “Try On” for Search users after its preliminary phase in Labs. As of today (July 24), Google announces that users can “upload a selfie and utilize AI to virtually fit into clothing.” The announcement mentions that users can explore new styles through Search’s Shopping Graph, Google Shopping, and image results in Images.
Selecting a shirt or trousers that catch your eye should reveal Google’s new “try it on” option.