Google Lens Launches ‘Screen Search’ for iOS and Enhances AI Overview Features

Google Lens Launches 'Screen Search' for iOS and Enhances AI Overview Features

Google Lens Launches ‘Screen Search’ for iOS and Enhances AI Overview Features


# **Apple’s Devices Receive a Taste of Circle to Search for Searching**

Google is introducing a notable search enhancement for Apple’s iPhones, featuring functionality similar to Android’s **Circle to Search**. Although not as extensive as its Android version, this new option allows iPhone users to **utilize Google Lens for searching their screen** within Chrome and the Google app. Moreover, Google is improving its **AI Overview’s visual search features** to deliver more informative results.

## **New Search Functionality from Google for iPhones**

Google has revealed that **iPhones will be getting a “Search Screen with Google Lens” feature** soon. This tool empowers users to **draw, highlight, or tap** on their screen to start a search query. However, in contrast to Android’s Circle to Search, which functions across the entire device, this feature is presently **restricted to Chrome and the Google app on iOS**.

### **Functionality Overview**
1. **Launch Chrome or the Google app** on your iPhone.
2. **Click the three-dot menu** located at the bottom of Chrome’s interface.
3. Choose **”Search Screen with Google Lens.”**
4. Your screen will become **multi-colored**, indicating that you can **draw, highlight, or tap** on any item of interest.
5. Google Lens will process the query and present pertinent search results.
6. Users can **add more questions** after the initial search for further detailed information.

This feature will enable iPhone users to search for **articles, products, and videos** within Chrome and the Google app. Google has also suggested the addition of a **Lens icon to the Chrome address bar** on iPhones, mirroring the web experience.

The rollout for this feature is **anticipated to commence globally this week** for Chrome and the Google app on iOS.

## **Visual Search Enhancement for AI Overview**

In addition to the iPhone feature, Google is **improving AI Overview’s visual search functionalities**. The company is incorporating **advanced AI models** into Google Lens to better analyze and supply information on **distinct or new images**.

### **Implications for Users**
– Users **won’t have to type questions**—Google Lens will evaluate the image and deliver relevant insights.
– The AI will be capable of **interpreting uncommon images**, such as a **broken windshield**, providing explanations or suggestions.

This update will be accessible **this week** in the Google app on **Android and iOS** for English-language users where AI Overviews are available. Google also aims to extend this capability to **Chrome and desktops soon**.

## **Comparison with Android’s Circle to Search**

While this new feature for iPhones is a **move toward equality with Android**, it remains **more restricted** than Circle to Search.
– **Circle to Search on Android** permits users to **activate the function anywhere** on their device.
– **iPhone users** can only utilize it within **Chrome and the Google app**.

It is still uncertain whether Google will **broaden this functionality** to other iOS apps in the future.

## **Ongoing Development of Google Lens**

Google has been steadily enhancing Lens to boost **visual search functionalities**.
– In **October 2023**, Google Lens rolled out **video recording features** on Android.
– Users can **record a brief video** of an object, and Lens will evaluate it to provide **AI-generated insights**.

These enhancements reflect Google’s commitment to **advancing visual search technology**, making it increasingly intuitive and user-friendly across various platforms.

## **Concluding Remarks**

Google’s **Search Screen with Google Lens** for iPhones is an exciting addition, offering Apple users a **glimpse of Android’s Circle to Search**. Though still **limited to Chrome and the Google app**, it provides a **robust new method for visual searching**.

Furthermore, the **AI Overview upgrade** improves Google’s capacity to **interpret intricate images**, yielding more informative search results.

With these updates, Google continues to **expand the frontiers of AI-driven search**, ensuring users across platforms experience **smarter and more intuitive search interactions**.

Would you be interested in seeing the **full Circle to Search functionality on iPhones**? Share your thoughts in the comments! 🚀