Google TV and DirecTV Team Up to Improve Hotel Entertainment with Customized Experiences

Google TV and DirecTV Team Up to Improve Hotel Entertainment with Customized Experiences

Google TV and DirecTV Team Up to Improve Hotel Entertainment with Customized Experiences


DirecTV is said to be working alongside Google TV to transform the television experience in hotels through a new “Advanced Entertainment Platform” (AEP). This collaboration seeks to deliver a tailored and uninterrupted entertainment experience for hotel patrons. The AEP will enable hotels to customize their television interfaces with unique logos, backgrounds, and greeting messages. Additionally, it will provide live television, widely-used streaming services, and on-demand content, all driven by Google’s TV software. The platform is anticipated to debut in 2026, featuring options like temporary Google account integration for guests and automatic data clearing to maintain privacy. This project follows the recent rollout of Gemini with Google TV, which brought AI advancements for tailored entertainment experiences.