Google has rolled out a new functionality in its Search platform that permits users to conceal sponsored results. This enhancement, accessible worldwide on both desktop and mobile devices, allows users to minimize sponsored results using a “Hide sponsored results” button, delivering a more streamlined search experience centered on organic results. Sponsored links are now consolidated into one section with a consistent “Sponsored” label. While this option does not carry over between searches, it signifies progress in streamlining Google Search. This adjustment is part of Google’s continual commitment to improve user experience while sustaining its ad-driven business model.
