Google’s monotony benefits Gemini, as it finally begins to achieve improved traffic metrics.
What you must know:
– A report from Similarweb, a digital analytics firm, indicates that Google’s Gemini is starting to make notable progress against its rival, ChatGPT.
– Gemini has attained 21.5% of the traffic share for Gen AI products as of early this year, while ChatGPT has decreased to 64.5%.
– Earlier in 2025, one of Google’s objectives was to bolster Gemini’s market presence, and it achieved this by offering some premium features at no cost to all users.
In the realm of generative AI, there’s much to observe; however, data firms are recognizing a change in how users allocate their time in search of answers.
This week, Similarweb reported on X that generative AI website traffic is gradually changing, as a familiar competitor gains traction. According to the analytics from the digital data firm, Google’s Gemini has captured 21.5% of the traffic share by January 2, 2026. Leading the pack is OpenAI’s ChatGPT holding 64.5% of traffic share. One clear takeaway from Similarweb’s data: ChatGPT and Gemini are the dominant players in terms of traffic.
Among the numerous AI options, ChatGPT and Gemini comprise approximately 86% of the traffic. The remaining 14% is shared among DeepSeek, X’s Grok, Perplexity, Claude, and Microsoft’s Copilot (in that order).
Even when delving into AI tool traffic, ChatGPT and Gemini still dominate, although the former commands the larger share.
What’s fascinating about Gemini’s current standing is its steady gain over the past few months. In fact, this has been a consistent trend throughout 2025. Similarweb’s timeline illustrates how Gemini’s traffic share has incrementally risen, from 5.7% a year ago to 18.2% in December 2025.
Gemini vs. ChatGPT
Expanding Gemini’s market share has been a priority for Google, as the firm made a strategic choice: premium features are now complimentary.
To elucidate, this involved Google making its Gemini 2.5 Pro experiment available for free just four days after its launch in March. OpenAI’s ChatGPT emerged unexpectedly, yet it reflects how the general public perceives that Gen AI chatbot, in contrast to all other companies’ versions. Upon its release, ChatGPT amazed and retained users, reaching 700 million monthly active users.
This is when Google began its strategic adjustments towards Gemini, followed by Apple positioning itself within the landscape. The reality is that everyone was striving to catch up. While many companies are still attempting to do so, Gemini seems to be advancing at a quicker pace, at least according to the data.
Google and OpenAI are both maintaining their momentum, with the former unveiling Gemini features for its TV service, transforming it into an additional companion. Meanwhile, OpenAI recently launched ChatGPT Health, a specialized chatting experience with its AI that assists users with medical records and app data.