In a recent turn of events, sources indicate that Google is set to roll out advertisements for its AI chatbot, Gemini, by 2026. The organization is presently engaged in talks with advertisers to investigate the potential integration of ads into both the web and mobile iterations of Gemini. Although the details of ad positioning within the application are not yet defined, there is speculation that ads could be featured in chat interactions or within the app’s sidebar.
This initiative is in line with Google’s wider approach to embed ads into its AI-powered functionalities, akin to its upcoming AI Overviews in search results planned for 2024. These advertisements are meant to be pertinent to user inquiries, possibly providing a more “beneficial” experience as per Google’s user research.
The advent of ads in AI chatbots is not exclusive to Google; there are also rumors surrounding OpenAI contemplating ad placements in its ChatGPT application, utilizing user data to customize ad experiences. As the realm of AI and advertising progresses, 2026 may signify a notable transformation in how users engage with AI applications, with advertisements becoming a fundamental component of the experience.
