# Apple’s AI Deployment: Obstacles and Setbacks in Siri’s Development
Apple has consistently stood at the forefront of technological advancement, yet recent findings suggest that the firm is grappling with notable difficulties in its artificial intelligence (AI) efforts, especially regarding its virtual assistant, Siri. The latest issue of the Power On newsletter by Bloomberg’s Mark Gurman reveals that the implementation of various AI features is facing delays, potentially affecting the user experience for countless Apple device users.
## Conversational Siri Setbacks
One of the most eagerly awaited updates is the launch of a new iteration of Siri, dubbed “LLM Siri,” which is anticipated to roll out with iOS 19. This revamped system is designed to merge the two current backends of Siri—one tailored for straightforward requests and the other for more intricate exchanges—into a cohesive and efficient architecture. This transition aims to improve Siri’s functionalities and create interactions that feel more natural and conversational, similar to the experiences provided by AI models like ChatGPT.
However, the deployment of this enhanced conversational Siri is reportedly lagging behind schedule. Initially slated for release in June alongside iOS 19, the launch has been delayed, with insiders hinting that users might not experience this new feature until iOS 20 at the earliest. This postponement is disappointing for those eagerly awaiting a more intuitive and engaging interaction with Siri.
In spite of these delays, Apple is still gearing up to introduce three new Siri features in the forthcoming iOS 18.5 update, expected to arrive in May. This suggests that while the larger vision for Siri is facing delays, Apple remains dedicated to making incremental enhancements to its virtual assistant.
## Apple Intelligence in iOS 19
Alongside the hurdles with Siri, Gurman’s report emphasizes that the adoption of Apple Intelligence—Apple’s collection of AI-driven features—has been notably low among users. This indicates that the current functionalities may not be connecting well with consumers, which could complicate Apple’s endeavors to boost its AI advancements.
Interestingly, it seems that iOS 19 may not bring substantial enhancements to Apple Intelligence. Gurman points out that the company remains focused on finalizing the features revealed in prior updates, which has impeded its ability to innovate for future releases. Consequently, significant progress in Apple Intelligence might not materialize until iOS 20, which is projected for launch in June 2027.
## Conclusion
Apple’s pursuit of a more advanced AI experience, particularly with Siri, is turning out to be more challenging than expected. While the company harbors ambitious intentions to upgrade its virtual assistant and AI features, delays and technical challenges are causing timelines to stretch and limiting the scope of forthcoming updates. For Apple users, this implies that although certain enhancements are on the way, the more transformative changes they anticipate might still be years in the future.
As Apple navigates these hurdles, it will be interesting to observe how the company adjusts its strategies to fulfill consumer expectations and sustain its competitive advantage in the swiftly changing realm of AI technology.
