Today is not an ideal day for users of Meta applications. Mark Zuckerberg has revealed that users should anticipate a “massive collection” of AI-generated content on Facebook and Instagram. Simultaneously, the company’s CFO, Susan Li, disclosed that advertisements in Threads are now being implemented globally, with video ads coming soon.
These statements were provided during Meta’s earnings call, as reported by Engadget. Zuckerberg mentioned, “we’re going to incorporate yet another massive collection of content” into Meta’s recommendation framework, utilizing AI’s capacity to generate and remix content. This suggests that users will probably notice a rise in AI-generated posts throughout Facebook and Instagram. He characterized the progression of social media in three phases: the first being content shared by friends and family, the second from creators, and the third, which he proposes, is the emergence of AI-generated content.
Li addressed the growth of advertising in the Threads application, affirming that “ads are now being implemented globally” in the Threads feed. After a brief test earlier this year, the firm had earlier rolled out ads to Threads users across 30 countries. Furthermore, Li revealed plans to broaden ad formats on Threads, including video advertisements, stating, “We’re adhering to our usual monetization strategy of optimizing the ad formats and their performance.”
In other app-related news, OpenAI has launched a feature in the Sora app that enables users to craft cameos of their pets or other subjects, integrating a playful aspect into content creation.
In summary, these advancements indicate a notable transformation in the way content is produced and monetized on Meta’s platforms, with AI central to shaping the future of social media interaction.
