OpenAI is preparing to unveil a lineup of promotions for its AI chatbot, ChatGPT, with the initial spot airing during NFL Primetime. This tactical approach seeks to underscore the notable distinctions between ChatGPT and Apple’s Siri, especially regarding functionality and user experience.
The promotions will emphasize the real-world uses of ChatGPT in everyday activities, illustrating its adaptability in areas like crafting fitness regimens and generating recipes. Elke Karskens, OpenAI’s international marketing director, highlighted the objective of the initiative: to show how ChatGPT can make users’ lives easier and allow them to concentrate on what is most important to them.
After its launch in the United States, the campaign will broaden to the UK, securing ad placements on prominent networks such as ITV, Sky, and Channel 4, as well as billboard promotions in various urban areas.
In addressing concerns from the creative sector about AI usage, OpenAI has intentionally prioritized human talent in the campaign’s development. The creative endeavor included directors, photographers, and producers, with a focus on human artistry being integral to the campaign’s development. Nevertheless, ChatGPT was employed for specific logistical functions, like optimizing shot lists and managing schedules.
While iPhone users can turn to ChatGPT when Siri does not fulfill their requests, Apple’s privacy policies necessitate user consent for this backup option, revealing Siri’s shortcomings in contrast to ChatGPT’s functionalities.
