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Can a consumer hardware company succeed without traditional venture capital? With 290 million products sold in 115 countries over eleven years, PopSockets has shown that the bootstrapped, low-dilution route can be more effective than often acknowledged. This global consumer hardware brand was launched with under $500k, no institutional funding, and the determination of a philosophy professor.
Watch as David Barnett, the founder and former CEO of PopSockets, appears on Equity to discuss scaling from a Boulder garage, facing a costly $10–20 million challenge against Amazon, and eventually transitioning the CEO role to someone who grew within the company.
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