In recent years, a new type of mobile app called “micro dramas” has grown into a multi-billion dollar industry. These are short-form, mobile-first scripted shows designed for vertical viewing on phones, combining elements of soap operas and TikTok with plotlines featuring secret billionaire romances and disapproving werewolf mothers-in-law. ReelShort, the leading app, generated $1.2 billion in consumer spending last year.
In a TechCrunch Equity podcast episode, Rebecca Bellan and Amanda Silberling talk with Henry Soong, the founder of Watch Club, who believes the micro drama industry is still in its early stages. He envisions a future transformative moment for the industry.
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