# Apple Watch 2024 Holiday Shopping Guide
Shopping for an Apple Watch this holiday season can feel daunting, given the numerous choices at hand. Whether you seek the newest model or a more affordable alternative, this guide is here to assist you in navigating the options, clarifying key distinctions, and offering advice for making an informed purchase.
**Buyer’s Note:** To find lower prices, consider exploring [Apple on Amazon](https://amzn.to/3AFONAf) where you can discover deals that may not be available through Apple directly.
## Apple Watch Shopping Guide
### Apple Watch Series 10
The **Apple Watch Series 10** stands as the latest entry in the Apple Watch family, featuring a larger display and the slimmest design to date. With a starting price of $399, the Series 10 comes equipped with a thorough array of health and fitness functionalities:
– **ECG App:** Monitoring your heart health.
– **Sleep Tracking:** Features notifications for sleep apnea.
– **Temperature Sensing:** Integrates with the new Vitals app for enhanced cycle tracking.
– **Depth Gauge:** Offers water resistance up to 6 meters along with temperature sensing for water.
The Series 10 is offered in two case sizes (42mm and 46mm) with displays that enhance brightness by 40% at an angle. It boasts an outstanding peak brightness of 2000 nits, which can reduce to just 1 nit in darker settings. The watch supports rapid charging, achieving 80% in a mere 30 minutes, while low power mode extends battery life from 18 hours to 36 hours.
There are many material and color choices available, with aluminum in jet black, rose gold, and silver, and titanium in slate, gold, and natural shades. Opt for the cellular + GPS version for the convenience of making calls, sending messages, and streaming music without needing your iPhone in close proximity.
For a comprehensive review, visit the [Apple Watch Series 10 review](https://9to5mac.com/2024/09/17/apple-watch-series-10-review/).
### Apple Watch Ultra 2
For those focused on battery longevity, the **Apple Watch Ultra 2** is a fantastic option. Launched in September 2023, this model introduces a new space black titanium finish in addition to the existing natural titanium.
The Ultra 2 provides up to **36 hours of mixed-use battery life**, surpassing the Series 10 and SE 2 by twofold. In low power mode, it can extend to **72 hours**. However, it is the thickest model in the Apple Watch range, making it ideal for users who appreciate a rugged aesthetic. Fast charging does take longer compared to the Series 10, requiring one hour to reach 80%.
Engineered for intense workouts, the Ultra 2 features a 49mm case and offers the brightest display at 3000 nits. It includes a built-in Siren function, an Action Button for quick task access like starting workouts, and is suitable for high-speed water sports and recreational scuba diving up to 40 meters.
Starting at **$799**, the Ultra 2 integrates cellular capabilities and offers various color and band combinations.
For further information, check out the [hands-on with the new Apple Watch Ultra 2 color](https://9to5mac.com/2024/09/19/hands-on-black-titanium-apple-watch-ultra-2/).
### Apple Watch SE 2
The **Apple Watch SE 2**, launched in September 2022, is the most budget-friendly option in the collection, starting at **$249**. Although it does not have features like an always-on display, ECG, temperature sensing, and sleep apnea notifications, it still presents essential functionalities for new smartwatch users.
The SE 2 offers a maximum brightness of 1000 nits and comes in 40mm and 44mm sizes. It includes vital features like notifications, Apple Pay, workout tracking, heart health monitoring, and fall and crash detection.
### Other Models
Aside from the current offerings of Series 10, Ultra 2, and SE 2, earlier versions such as the **Series 9** are still on the market. Retailers like Best Buy provide new-in-box Series 9 watches, while Apple, Amazon, and Best Buy have refurbished units available at lower prices.
For optimal performance, it is recommended to choose models compatible with **watchOS 11**. The most capable processors reside in the Series 9, Series 10, and Ultra 2.
## Conclusion
With a range of models available, the Apple Watch selection in 2024 accommodates diverse preferences and budgets. Whether you’re in search of cutting-edge technology, rugged resilience, or a basic smartwatch, there is an Apple Watch designed to fit your needs. Happy shopping!
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