Bengaluru-based Pronto is transitioning India’s informal domestic help market to an online platform, attracting investor interest as bookings increase and the company expands its city presence.
The startup announced a $25 million Series B funding led by Epiq Capital, valuing the company, nine months old, at $100 million—more than double its August 2025 valuation of $45 million and over eight times its $12.5 million valuation when launched in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also contributed, raising total funding to around $40 million.
Pronto provides quick, organized services for everyday chores, with trained, background-verified professionals available on demand.
The startup claims it can send workers within about 10 minutes in several micromarkets, aligning more with quick commerce than traditional home services. Each worker, referred to as a “Pro,” receives in-person training and background checks and is assigned structured shifts for a more stable income compared to informal setups.
Pronto is handling 18,000 bookings a day, up from about 1,000 daily last year, according to founder Anjali Sardana. The time between a customer’s first and second booking averages two days, with the top 10% of users placing nine or more orders monthly. Sardana aims for 70,000 daily bookings by June.
The company has expanded from one city to 10, including Delhi NCR, Bengaluru, and Mumbai, and from five to over 150 micromarkets in seven months. However, activity remains concentrated in a few markets, with the National Capital Region accounting for almost half of total bookings.
Sardana noted Pronto is just beginning to access India’s largely offline domestic services market, where hiring is mostly done through informal networks. “I believe 99.99% of this market is offline,” she told TechCrunch. “Less than 100,000 people are using a service like this daily, while millions rely on offline arrangements.”
Market research supports this. The home services sector was valued at around ₹5,100-5,210 billion ($56–$57 billion) in FY 2025, with online services making up less than 1% of transactions. The online segment is expected to grow 18–22% annually through FY 2030 due to rising incomes, urbanization, and demand for reliability and convenience.
Building the workforce
Pronto currently works with 4,500 active professionals on its platform, 99% of whom are women, according to Sardana. Workers completing about 20 days of shifts monthly earn a median of ₹23,000 to ₹25,000 ($251–$273). Monthly retention is above 70%, though demand surpasses the onboarding rate, with bookings increasing by about 20% weekly, Sardana said.
Pronto’s unit economics are still developing as it enters new markets. Sardana observed “positive green shoots” in its oldest micromarkets in Gurugram, where contribution margins have turned positive, though newer markets are still in investment phases.
Sardana told TechCrunch Pronto has used about $8 million so far and has roughly two years of runway after the latest funding round.
The new capital will primarily fund onboarding more professionals, enhancing market presence, and entering new cities. Pronto is also testing new services such as cooking, car washing, and dog walking and exploring additional categories like salon services. Core tasks, including sweeping, mopping, and utensil cleaning, remain the most used services.
The startup operates with around 60 core employees, including about 15 to 16 in engineering, product, and design, with a lean marketing team.
The competition
Pronto operates in an increasingly competitive segment of India’s home services market, alongside rivals like Snabbit and the publicly listed Urban Company. Snabbit raised $30 million in late October at a $180 million valuation, over doubling in five months, and reported about 830,000 orders in February, up from 500,000 in December. Urban Company stated its platform surpassed 50,000 daily bookings in February.
Sensor Tower data shows Pronto’s daily active users grew by about 37% to around 101,000 from late January to late February, compared to around 30% growth for Snabbit to about 93,000 daily users over the same period.
Sardana stated that Pronto remains focused on service quality amid increasing competition. “Ultimately, customers will choose the platform that offers the highest quality service,” she said.