Influencers can now directly link products in their content, similar to TikTok Shop links. Instagram and Facebook will have shopping links integrated into posts, eliminating the need for third-party “link in bio” tools. Meta announced new commerce features for both platforms, with unique functionalities for each. On Facebook, creators can link affiliate accounts with brands, tagging products in Reels and photos. Previously, influencers directed audiences to affiliate links via post comments or platforms like ShopMy or LTK. Now, approved products appear directly in content as floating bubbles for direct viewer interaction. Initially, affiliate partners in the US include Amazon, with Temu and eBay joining soon. On Instagram, influencers can load up to 30 shoppable products in a single Reel without the Facebook product restrictions. Creators can directly use their affiliate links for individual items, provided they are registered with Meta in the brands’ commerce catalog. These updates will aid those earning through affiliate revenue, making platforms more shopping-focused. These features mirror TikTok Shop’s built-in affiliate content, providing accessible product links across videos. The announcement follows a recent controversy where influencers found Instagram adding unauthorized shopping links, linking to lookalike products instead, during a “limited test,” according to Meta.
Instagram and Facebook Set to Flood with Affiliate Content
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