### Reels Being Evaluated as Instagram App’s Primary Tab for Selected Users
Instagram is in the midst of testing a notable modification to its app layout by designating Reels as the primary tab for a chosen group of users. This initiative, shared by Adam Mosseri, Instagram’s head, demonstrates the platform’s continuous development and its attempts to rival popular applications such as TikTok.
#### The Test Announcement
In a recent update on Threads, Mosseri disclosed that the evaluation is being launched for a limited number of users in India. He underscored the significance of this modification, stating, “A great way to get a lot of heat is to redesign an app used by a few billion people, so I don’t take this idea lightly.” He pointed out that Reels and Direct Messages (DMs) have been crucial in propelling Instagram’s growth in recent years, motivating the consideration of elevating these features within the app.
At present, the Reels tab occupies the fourth position in the Instagram app. Should the test prove to be effective, users will encounter Reels as the initial tab upon opening the app, thus bypassing the conventional Home view. Nevertheless, users taking part in the test can choose to revert to the original configuration if they wish.
#### Rationale Behind the Change
Mosseri’s announcement outlines several compelling justifications for this possible transformation. First, the surge attributed to Reels and DMs implies that users may prefer these features over the classic photo feed. This observation could suggest a wider trend in user inclinations, resonating with the growing appeal of short-form video content.
Secondly, Instagram is directly contending with TikTok, which has successfully drawn a vast audience through its captivating video-focused design. By embracing a similar strategy, Instagram seeks to maintain its user base and intrigue new users who favor video content over still images.
Additionally, Instagram has already adopted a Reels-first format in its new iPad app, indicating that a comparable modification could be forthcoming for the iPhone app.
#### Conclusion
As Instagram trials this fresh layout, user reactions will be vital in deciding whether the adjustment will be extended more widely. The platform’s emphasis on Reels signifies a substantial transition in content consumption patterns, and how users respond to this potential new default setting will influence Instagram’s future trajectory.
