Short video platforms like TikTok have altered the streaming landscape, leading services like Disney+, Peacock, and Netflix to explore short-form video features. This change prompts a discussion on how indie filmmakers can leverage this vertical video trend.
Enter Vurt: a mobile-first vertical streaming platform designed for independent filmmakers to upload their micro series or feature films in a vertical mobile-first format.
The platform announced its launch on Tuesday, offering over 100 episodes of original micro-series, full-length films, and TV shows in various genres. Films featuring celebrities like Kevin Hart and Vivica A. Fox are also available. The company releases a new original title each week.
As audiences increasingly prefer content suited for mobile devices, adapting traditional storytelling methods to vertical formats seems natural. Vurt views its platform as aligning with this future.
The success of “micro-drama” platforms like ReelShort and DramaBox shows a significant market eager for bite-sized content. This segment has grown from niche to a multi-billion-dollar industry.
As reported by Appfigures, ReelShort was projected for about $1.2 billion in gross consumer spending in 2025, while DramaBox generated $276 million last year. Even TikTok launched its own micro-drama app. Vurt also competes with apps like Watch Club, featuring microdrama stories crafted by SAG-AFTRA and WGA actors and writers.
What sets Vurt apart is its content distribution approach. Unlike traditional services with lengthy processes, Vurt allows direct content submission. Once approved, filmmakers can upload projects, making them available within 48 to 72 hours.
For creators wanting to monetize their work, Vurt uses an AVOD model, allowing revenue generation through ad placements. Vurt offers a non-exclusive licensing agreement with a 50/50 revenue split, providing filmmakers a fair opportunity to profit.
The idea for Vurt came from Ted Lucas, founder of Slip-N-Slide Records, inspired by his experiences with distributing his documentary “Miami Kingpins.” He realized the distribution challenges many filmmakers face and aimed to find a solution.
“Not every content creator and filmmaker has the resources and access to overcome these challenges,” Lucas told TechCrunch.
Vurt’s founding team includes Eric Tomosunas of Swirl Films, director and producer Mark A. Samuels, and angel investor Hilmon Sorey. Tarik Brooks, previously an executive at BET and REVOLT, serves as an advisory figure.
With young viewers primarily consuming content on mobile devices, the impact of vertical format on independent creators and major streaming services remains to be seen. The shift towards vertical storytelling is undeniable.
“The way people consume content has already changed, and we’re building something that fits that future,” Lucas said.
Vurt is available for free on the App Store and Google Play, with a web version offering a streaming experience dedicated to vertical content.