**Apple and Samsung Lead Global Smartphone Sales in Q3 2025**
A new analysis from Counterpoint Research indicates that Apple has reaffirmed its dominance in the global smartphone arena, with the iPhone 16 topping sales for the third consecutive quarter. This piece offers a comprehensive overview of the latest data.
### Apple and Samsung at the Forefront
The analysis reveals that the iPhone 16 accounted for 4% of the overall smartphone volume share last quarter. Apple has made considerable progress compared to last year, when it occupied four places in the top 10. This year, Apple secured five positions, reflecting its robust market influence.
The highest-selling models for Apple in Q3 2025 are:
1. **iPhone 16**
2. **iPhone 16 Pro**
3. **iPhone 16 Pro Max**
4. **iPhone 16e**
5. **iPhone 17 Pro Max** (ranked #10 despite constrained availability towards the quarter’s conclusion)
This achievement is due to various factors, including effective holiday promotions in India and a continued recovery in Japan, which helped offset the usual seasonal drop associated with new iPhone releases.
### Competitive Landscape
Though Apple led the rankings, Samsung also made an impact. The Galaxy A16 5G was the top-selling Android smartphone this quarter. The rivalry between these two technology leaders continues to influence the smartphone market, with both firms innovating to win over consumers.
### Market Trends and Future Predictions
Counterpoint Research highlights that last semester’s sales were driven by consumers looking to upgrade their smartphones post-COVID-19 pandemic. Moving forward, the report anticipates that AI capabilities are set to foster growth in the mid-range category, possibly affecting future rankings.
For more detailed information, you can view the full report from Counterpoint Research [here](https://counterpointresearch.com/en/insights/top-10-best-selling-smartphones-q3-2025).
