JAAQ, a digital health engagement platform based in London, has secured $17 million in a Series A funding round. The investment, led by Meridian Health Ventures, Fuel Ventures, Bolt Angels, and Guinness Ventures, will be used to enhance enterprise partnerships, strengthen clinical infrastructure, and expand into the US. As part of the deal, Dr. Pooja Sikka from Meridian Health Ventures joins JAAQ’s board.
Founded in 2021, JAAQ initially offered video-based mental health content directly to consumers. It has since shifted towards enterprise and healthcare integration, incorporating its library of over 10,000 clinically reviewed videos into the digital platforms of insurers, employers, and healthcare organizations.
JAAQ covers over 1.5 million eligible lives through its enterprise deployments by embedding its content into existing apps and services. Alex Packham, previously of ContentCal, is the new CEO, following his experience leading content integration at Adobe post-acquisition.
The platform offers two commercial options: organizations can license JAAQ’s content library for integration or opt for a distinct hosted JAAQ experience. Moreover, JAAQ is developing a “clinical engagement layer” to enable AI-native products to embed regulated mental health content without building clinical governance themselves.
JAAQ addresses the mental health access gap and low engagement with wellbeing benefits. Its clinical governance framework distinguishes JAAQ from general AI wellness tools, emphasizing clinical expertise in content production.
Meridian Health Ventures, with its focus on UK health tech and a pathway into the US market, supports JAAQ’s positioning. The investment aims to support US expansion, leveraging successes from the UK market, such as productivity improvements and cost savings in employee wellbeing.
The US market presents a significant opportunity, as engagement with mental health benefits becomes increasingly important for employers and health insurers.