# Apple’s Expanding Influence in the Corporate World: Findings from the Kandji Survey
A recent study by Kandji highlights Apple’s swift growth within enterprise settings and its strong image regarding security. The “Apple in the Enterprise” report, which collected insights from more than 300 IT experts overseeing Apple devices in large organizations globally, uncovers notable trends and views about Apple’s role in contemporary business. Here’s an in-depth look at the results and their significance for the future of enterprise technology.
## Apple’s Continued Growth in the Corporate Sphere
Apple’s presence in professional environments is seeing remarkable growth, with 73% of organizations reporting an uptick in Apple device usage over the last year. A major contributor to this advancement is employee demand, with 80% of C-suite executives pinpointing it as the primary reason for the increasing embrace of Apple products in the workplace.
The survey indicates that iPhones are especially favored, with 69% of organizations observing heightened usage, while iPads are also gaining popularity, particularly due to their portability, catering to the needs of hybrid and remote work arrangements. This transition reflects a broader trend where employees are influencing the technological choices of their companies, advocating for devices that elevate productivity and user satisfaction.
## Security: A Foundation of Apple’s Allure
One of the most persuasive factors for Apple’s rising adoption in enterprises is its robust security reputation. The survey shows that 72% of IT professionals consider Apple devices more secure than alternatives like Windows or Android devices. Additionally, 77% of those surveyed find Apple devices simpler to secure, and 59% believe they are less prone to widespread cyber disruptions—a significant advantage in today’s environment of escalating cyber threats.
The focus on security resonates strongly with IT departments seeking dependable and manageable solutions amid a convoluted security landscape. Particularly, 58% of IT professionals regard security as the primary benefit of utilizing Apple devices, reflecting a 10% increase from last year’s findings. This growing trust in Apple’s security protocols positions the company favorably as organizations emphasize the protection of their data and infrastructures.
## Apple’s AI Strategy: Navigating Innovation and Concerns
While security continues to be a major selling point, the survey also brings attention to worries regarding artificial intelligence (AI). A noteworthy 92% of IT professionals voiced concerns over AI, with primary issues being inaccuracies, privacy threats, and security vulnerabilities. Nevertheless, Apple seems to have an advantage in safeguarding user privacy in AI applications; 71% of IT professionals assert that Apple takes more measures to protect user privacy compared to other technology providers.
In light of these concerns, many organizations are formulating new policies on AI use. Nearly 67% of organizations surveyed have imposed restrictions, including policies, access controls, and educational initiatives for users, aiming to reduce potential risks linked to AI technologies.
## The Future: Apple Vision Pro for Corporate Use
An interesting observation from the report relates to the forthcoming Apple Vision Pro. Initially promoted as a consumer device, 67% of IT professionals recognize its potential as a tool for enhancing business productivity. This viewpoint highlights Apple’s ongoing significance and potential for innovation within the enterprise landscape. Following its introduction earlier this year, Apple promptly integrated device management support into visionOS, reinforcing its commitment to embedding new technologies in business settings.
## Conclusion
The “Apple in the Enterprise” survey from Kandji underscores Apple’s competitive advantage in security and privacy—two vital aspects as organizations confront an increasingly perilous digital landscape. As more businesses acknowledge the reliability and security of Apple devices, the company stands ready to sustain its growth trajectory within the enterprise domain.
For those keen on exploring the findings further, the complete survey can be downloaded [here](https://www.kandji.io/apple-in-the-enterprise-report/).
As organizations persist in adapting to emerging technologies and security challenges, Apple’s role in the corporate world is likely to change, reflecting both the demands of businesses and the expectations of their employees.
