# Apple’s Bold iPhone Plan: A Peek into What’s Ahead
Last autumn, a confidential document surfaced from Apple, indicating that the company’s hardware leader, John Ternus, referred to the iPhone’s existing roadmap as the “most ambitious in the product’s history.” Recent information from trusted sources has further confirmed this assertion, detailing a vast and thrilling future for the iPhone series. Here’s a glimpse of what’s on the horizon.
## A Broader Range Than Ever Before
Recent insights from industry insiders Wayne Ma and Ming-Chi Kuo have shed light on Apple’s iPhone strategy. The current iPhone 17 series, featuring the standard iPhone 17, iPhone 17 Pro, Pro Max, and the sleek iPhone 17 Air, has laid the groundwork for an expanded selection of models in the years to come.
### Future Releases
**2026** is set to reveal an iPhone 17e early in the year, with a fall launch of four new devices:
– **iPhone 18 Air**: Keeping the same dimensions as the iPhone 17 Air.
– **iPhone 18 Pro**: Showcasing a corner hole punch design that does away with the conventional camera cutout.
– **iPhone 18 Pro Max**: Maintaining a similar aesthetic to the iPhone 18 Pro.
– **iPhone 18 Fold**: Signaling Apple’s foray into the foldable smartphone arena.
In **2027**, Apple aims to introduce an impressive six new iPhone models. The iPhone 18 and iPhone 18e will debut in the spring, while the fall collection will echo the previous year’s lineup:
– **iPhone 19 Air**: Anticipated to feature a larger display than its predecessor.
– **iPhone 19 Pro**: Likely incorporating a completely cutout-free design.
– **iPhone 19 Pro Max**: Adhering to the same design philosophy as the iPhone 19 Pro.
– **iPhone 19 Fold**: A second-generation foldable model.
## A Bold New Chapter for the iPhone
If the insights from Ma and Kuo prove accurate, Apple is set to embark on two major ventures with the iPhone:
1. **Expanding the Offerings**: Apple intends to amplify its iPhone selections to unprecedented levels, with releases planned for both spring and autumn.
2. **Innovative New Designs**: The launch of enthralling new models will herald a transformative period in the iPhone’s history.
This plan of launching six new iPhones each year, including two significant releases every spring, is designed to relieve the concentrated excitement that usually surrounds the fall launch season. Consumers can anticipate a continuous flow of innovative products, starting with this year’s iPhone Air and extending to the awaited iPhone Fold next year.
Additionally, the Pro variants are expected to experience considerable design transformations, possibly realizing the long-desired vision of a fully all-screen device.
## Conclusion: A Blueprint for Renewal
In recent times, iPhone sales have stabilized, with Apple selling hundreds of millions of units each year but finding it challenging to achieve growth. This ambitious roadmap seems to be Apple’s most promising opportunity to rejuvenate the iPhone brand and scale new heights in sales and customer engagement.
While advancements in hardware are vital, Apple must also emphasize captivating software and AI developments to enhance its new devices. As the company prepares for its upcoming announcements, including themes anticipated at the next Worldwide Developers Conference (WWDC), the excitement regarding the iPhone’s future continues to rise.
What do you think about Apple’s rumored iPhone plan? Share your thoughts in the comments below!
### Top iPhone Accessories
As Apple prepares for its visionary future, don’t forget to explore the best accessories to enrich your iPhone experience. Whether you’re in search of cases, chargers, or other gadgets, a wide array of options is available to complement your device.
*FTC: We use income-earning auto affiliate links. More information can be found [here](https://9to5mac.com/about/#affiliate).*
