In the swiftly changing landscape of technology, Samsung consistently creates a buzz with its cutting-edge products and strategic advancements. On February 25, 2026, the tech leader is anticipated to reveal its newest Galaxy S26 series during the highly awaited Galaxy Unpacked event in San Francisco. This event is expected to highlight Samsung’s dedication to expanding the limits of mobile technology, introducing three models: the entry-level Galaxy S26, the mid-range Galaxy S26 Plus, and the premium Galaxy S26 Ultra.
The Galaxy S26 series is projected to include significant enhancements, such as state-of-the-art display technology and improved processing power. The entry-level model will feature a 6.3-inch screen, while the Plus and Ultra models will provide 6.7-inch and 6.9-inch screens, respectively. These devices are designed to offer an unmatched user experience, addressing a diverse array of consumer requirements.
Beyond hardware improvements, Samsung is believed to be upgrading its software capabilities. The Now Bar, a feature similar to Google’s At a Glance, is anticipated to grant users immediate access to important information, including missed calls, directly from the home screen. This feature is part of Samsung’s One UI 8.5, which aims to simplify user interactions and enhance overall device performance.
Samsung’s virtual assistant, Bixby, is also in the midst of a makeover. Reports indicate that the company is incorporating Perplexity-powered AI to boost Bixby’s real-time search functions. While specifics are limited, this update could represent a notable advancement in Samsung’s AI approach, potentially sparking renewed interest in Bixby.
As the launch date nears, pricing continues to be a crucial discussion point. With Apple keeping steady prices for its iPhone 17 lineup, Samsung confronts the challenge of offering competitive pricing amid increasing component costs. Although U.S. pricing details remain undisclosed, there are signs of possible price changes in European markets, particularly for the Galaxy S26 Ultra.
The Galaxy Unpacked event will not solely focus on smartphones. Samsung is also expected to unveil its highly awaited AR glasses, further broadening its ecosystem of interconnected devices. This initiative aligns with the company’s vision of merging augmented reality into daily life, offering users innovative methods to engage with their surroundings.
In summary, Samsung’s forthcoming Galaxy Unpacked event is set to pave the way for the company’s 2026 product range. With the launch of the Galaxy S26 series, improvements to Bixby, and the potential introduction of AR glasses, Samsung continues to assert its position as a leader in the technology sector, providing consumers with innovative solutions that enhance their digital experiences.