**Apple’s Events for September 2025: What’s on the Horizon**
September has officially commenced, signaling the shift from summer to a vibrant fall season for Apple fans. This month is filled with vital dates and product unveilings, with the highlight being the eagerly awaited iPhone 17 event set for September 9.
### Tuesday, September 9: Groundbreaking Event
Apple’s yearly fall keynote is set to kick off at 10 am PT/1 pm ET on September 9. The focus will be on the introduction of the iPhone 17 series, which is anticipated to feature the incredibly sleek iPhone 17 Air, alongside the Apple Watch Series 11 and Ultra 3.
Along with the new iPhones and watches, Apple is expected to unveil the AirPods Pro 3, TechWoven iPhone cases, Crossbody Strap accessories for iPhone 17 cases, and an updated Apple Clear Case. Fresh styles and colors for Apple Watch bands are also on the agenda.
The event will be streamed live from the Steve Jobs Theater in Apple Park, with hands-on experiences made available shortly after the keynote wraps up.
### Tuesday, September 9: iOS 26 Release Candidates
After the keynote, developers and public beta testers can look forward to the release candidate versions of iOS 26, iPadOS 26, watchOS 26, tvOS 26, visionOS 26, and macOS Tahoe 26 around 12:30 pm PT/3:30 pm ET. Xcode RC is also likely to become available at that time, and App Store Connect will open for iOS 26 submissions.
During the keynote, official release dates for iOS 26 and additional software updates, including new versions for HomePod and AirPods, are anticipated to be announced.
### Friday, September 12: iPhone 17 Air and iPhone 17 Pro Pre-order Launch
Pre-orders for the iPhone 17 models and the new Apple Watch hardware are expected to commence on September 12 at 5 am PT/8 am ET. Carriers will likely roll out revised trade-in promotions, and customers enrolled in the iPhone Upgrade Program can secure pre-approvals ahead of time.
### Monday, September 15: iOS 26 Update Launch Date
The official rollout of iOS 26, watchOS 26, tvOS 26, and other autumn software updates is likely to take place on September 15. Traditionally, Apple has released updates on the first Monday following the iPhone event, and this year is expected to align with that pattern.
### Monday, September 15–17: Anticipated Review Embargo Lifts for iPhone 17, Apple Watch Series 11, AirPods Pro 3
In the days preceding the launch, review embargoes for the iPhone 17, Apple Watch Series 11, and AirPods Pro 3 are anticipated to be lifted. Apple generally arranges embargo releases from Monday through Wednesday of launch week, granting the media the opportunity to publish detailed reviews before the products are launched.
### Friday, September 19: iPhone 17 Air and iPhone 17 Pro Launch
September 19 is projected to mark the first day of in-store availability for the iPhone 17 and Apple Watch Series 11. Pre-orders will be fulfilled, and Apple Stores are expected to experience early morning crowds.
Moreover, the release of iOS 26.0.1 is likely to occur by the end of September, with developer beta testers possibly receiving iOS 26.1 beta 1 before the month wraps up.
### Looking Beyond September: iPad Pro, Apple Vision Pro, MacBook Pro
As we look forward to October, a second fall Apple event may happen, though press announcements for remaining hardware updates are also a possibility. Potential updates could encompass the iPad Pro featuring the unannounced M5 chip, enhancements for the Apple Vision Pro, and new configurations for the MacBook Pro.
As the launch of the iPhone 17 approaches, speculation regarding future iPhone iterations is already surfacing, with rumors indicating that Apple may unveil its first foldable iPhone in 2026, influenced by the design of the iPhone 17 Air.
Stay connected for the latest news from Apple throughout September. What are you most eager to witness this month?
