Meta Employs Apple’s Recently Assigned Leader for AI Search Initiative

Meta Employs Apple's Recently Assigned Leader for AI Search Initiative

Meta Employs Apple’s Recently Assigned Leader for AI Search Initiative


Meta has maintained its pattern of enticing elite talent from Apple’s AI sector, with the recent onboarding of Ke Yang, who previously was assigned to spearhead Apple’s new AI search initiative aimed at improving Siri’s functions. This development is part of a wider trend of significant exits from Apple, as the firm contends with rising competition in the AI domain.

Recently, numerous prominent members of Apple’s machine learning division have departed for competitor firms, such as Anthropic and OpenAI, with Meta notably benefiting from this outflow of talent. Key exits include Jian Zhang, Apple’s past Lead AI Researcher for Robotics, Ruoming Pang, who managed the foundation models team, and Frank Chu, who directed cloud infrastructure and search for Apple AI.

Yang’s latest appointment to lead the Answers, Knowledge, and Information (AKI) team was regarded as a tactical decision for Apple, as the team was charged with crafting features to enhance Siri’s competitiveness against AI models like ChatGPT. The AKI team was created to develop a new search experience that would utilize web information, aiming to improve Siri’s capabilities.

Nonetheless, Yang’s move to Meta brings up uncertainties regarding the future leadership of the AKI team. He took charge of the group after the departure of Robby Walker, who was previously overseeing the Siri overhaul. With Yang’s exit, it remains unclear who will succeed him, particularly as John Giannandrea, Apple’s senior vice president of AI, has experienced a reduction in his influence due to hurdles in deploying new AI features.

As Apple navigates this talent exodus and strives to strengthen its AI efforts, competition in the technology sector continues to escalate, with Meta positioning itself as a significant contender in the AI arena.