Meta has revealed a major revision to its privacy policy, scheduled to take effect on December 16, 2025. This modification will enable the company to leverage data from user interactions with its AI offerings, including chatbots, in order to provide highly-targeted advertisements. Users will not have the choice to opt out of this data utilization.
According to Meta, more than 1 billion individuals interact with its AI offerings each month. The company intends to improve user experience by tailoring content and advertisements based on engagements with its AI capabilities. Notifications about this update will be communicated to users ahead of its execution.
Although Meta claims that sensitive subjects such as religious convictions, sexual orientation, and political beliefs will not be employed for ad targeting, the wider implications of this policy raise concerns regarding privacy. Users who prefer to prevent their data from being used in this way will have to stop using Meta’s AI offerings.
This policy transition mirrors similar actions taken by other technology leaders, such as Amazon, which plans to integrate advertising into discussions with its Alexa service. The interconnected nature of Meta’s platforms implies that data shared on one service, such as WhatsApp or Instagram, may affect advertising across all Meta platforms.
As this change draws near, users are encouraged to reflect on their perspectives regarding their interactions with AI being utilized for targeted advertising.
