# Motorola’s Moto Tag: A Fashionable Introduction, Yet Lacks Originality in the Bluetooth Tracker Arena
Motorola has stepped into the bustling Bluetooth tracker sphere with its latest **Moto Tag**, which debuted in June 2024. Though the Moto Tag boasts an attractive and fashionable design, it fails to introduce any significant innovations, particularly when set against established competitors like **Tile**, **Pebblebee**, and **Chipolo**. Despite its appealing aesthetics and reliable performance, the Moto Tag finds it difficult to make a mark in a saturated market where creativity and distinctive features are essential.
## Initial Impressions: Visual Design and Aesthetic Charm
Upon first inspection, the Moto Tag captivates with its look. It comes in two shades—**Starlight Blue** and **Sage Green**—steering clear of the standard black-and-white choices prevalent among most trackers. The round disc is compact, measuring 32mm x 32mm x 8mm, closely resembling the **Apple AirTag**. This design makes it an attractive accessory that can effortlessly merge with your belongings.
However, despite the sleek design, there’s a significant drawback: **the absence of a keyring hole**. This design choice appears intentional, as the Moto Tag aligns with accessories crafted for the Apple AirTag. Motorola does not provide its own keyring holders, compelling users to look for third-party options. This adds an additional expense to the tracker, which might deter some, especially since rivals like the **Tile Pro** and **Pebblebee Clip** include built-in keyring holes.
## Setup and Usability: A Mixed Experience
Getting the Moto Tag up and running is straightforward, thanks to its integration with the **Google Find My Device network**. The setup process is quick and effortless, taking mere seconds on both **Android** and **iOS** gadgets. Nevertheless, the simplicity of setup is somewhat balanced by the challenges of resetting the device. The Moto Tag includes a large central button that serves various purposes, including phone location and resetting the tracker. Regrettably, the button lacks tactile feedback, making it difficult to operate, and there is minimal confirmation when it’s activated. This can be frustrating, particularly when considering the more intuitive buttons found on **Tile**, **Chipolo**, and **Pebblebee** trackers.
A distinctive feature of the Moto Tag is the capability to utilize the button as a remote camera shutter for **Motorola phones**. Yet, this functionality is restricted to Motorola devices, limiting its attractiveness to a wider audience.
## Performance: Reliable Yet Unremarkable
Regarding fundamental performance, the Moto Tag functions adequately but does not excel. It is equipped with a **replaceable CR2032 battery**, which is expected to last about a year—standard longevity for most Bluetooth trackers. The tracker also features an **IP67 rating for water and dust resistance**, which surpasses the **IPX6 rating** of the Pebblebee Clip. However, the Moto Tag falls short in several other important aspects.
### Bluetooth Range and Volume
The Moto Tag provides a **100-meter Bluetooth range**, which is competitive but not the front-runner in its category. The **Pebblebee Clip** leads with a **152-meter range**, followed by the **Tile Pro** with **121 meters**. While the Moto Tag’s range exceeds that of the **Tile Mate** (76 meters) and **Chipolo One** (60 meters), it’s insufficient to elevate it as a standout choice.
When it comes to volume, the Moto Tag is adequate but not outstanding. It doesn’t match the loudness of the **Tile Pro** or **Chipolo One**, which excel in this respect. The Moto Tag’s ringer volume can be adjusted through the companion app, yet, unlike Tile or Chipolo, you cannot change the ringtone.
### UWB Support
One aspect in which the Moto Tag excels is its compatibility with **UWB (ultra-wideband)** technology, enabling more accurate location tracking on compatible phones. This feature mirrors what the **Samsung Galaxy SmartTag** offers, but it is confined to UWB-enabled devices, limiting its utility for average users.
## Compatibility: Limited Reach for Non-Motorola Users
The Moto Tag is functional with both **Android** and **iOS** devices, but it does not support Apple’s **Find My Device network**. This narrows its appeal for iPhone users, particularly when compared to the **Pebblebee Clip**, which presents two options—one for Google’s network and one for Apple’s. **Tile** provides universal compatibility for both Android and iOS, though it lacks connectivity with Google’s Find My Device network.
## Conclusion: A Fashionable but Underwhelming Introduction
At **$29.99**, the Moto
