In 2025, Motorola and OnePlus encountered a year of varied outcomes, meeting certain anticipations while falling short in other areas.
**Motorola: C+**
Motorola exhibited considerable advancement, harnessing its status as an underdog to make progress in the premium sector. The debut of the Razr 2025 series, featuring the budget-friendly Razr 2025 and the upscale Razr Ultra 2025, was a significant moment. Motorola’s emphasis on aesthetics, particularly through its collaboration with Pantone, alongside its CMF (Colors, Materials, and Finish) strategy, enhanced the attraction of its offerings. Nonetheless, Motorola overlooked opportunities by not introducing a flagship option for foldable devices and by lacking a unified hardware and software environment. Its software updates fell behind those of competitors, diminishing the long-term worth of its products.
**OnePlus: B+**
OnePlus enjoyed a robust year, presenting remarkable devices like the OnePlus 13 and OnePlus 15, which boasted top-tier specifications and substantial batteries. The company broadened its ecosystem with the OnePlus Watch 3 and OnePlus Pad 3, both of which were well-received for their design and performance. Despite these achievements, OnePlus faced challenges with availability in the U.S. market, constraining its outreach. The lack of a foldable device was also highlighted, as the company opted not to enter this expanding segment. Overall, OnePlus showcased its ability to create an enticing array of devices but missed chances to leverage its strengths in 2025.
