# It’s Now Samsung’s Moment to Imitate Motorola
In a captivating development within the constantly changing smartphone landscape, Motorola has made a daring move that might impact the leading brands in the sector — Samsung included. By unveiling its latest Razr 2025 series, Motorola has added three unique models to its foldable collection: the Razr 2025, Razr Plus 2025, and Razr Ultra 2025. This initiative reflects Samsung’s established methodology with its Galaxy S series and hints at a transition that Samsung may need to adapt in its own foldable offerings.
## Motorola’s Fresh Tactic: Three’s a Crowd
Motorola’s choice to launch three Razr variants is a tactical maneuver to provide consumers with a wider selection across diverse price ranges. Beginning at $699 for the entry-level Razr 2025 and going up to $1,299 for the high-end Razr Ultra 2025, Motorola guarantees that there is a foldable device suitable for every financial plan.
This approach parallels Samsung’s strategy with the Galaxy S25 series, which similarly covers an extensive pricing range, from the standard S25 to the S25 Ultra. Nevertheless, Motorola’s implementation varies slightly. While Samsung’s devices typically exhibit similar premium specifications with minor differences, Motorola presents a more marked distinction among its models — from chipset to camera setups — enabling a more accessible entry point into the foldable sector.
For example, the Razr 2025 employs the AI-capable MediaTek Dimensity 7400X chipset, a mid-tier processor that helps minimize expenses without compromising much on performance. Conversely, the Razr Ultra 2025 boasts high-end specifications, with increased RAM, larger storage, and rapid charging functionalities, positioning it as a formidable flagship contender.
## The Middle Child: The Razr Plus 2025
Although the Razr 2025 and Razr Ultra 2025 bring distinct value propositions, the Razr Plus 2025 finds itself in a somewhat tricky position. It represents a minor upgrade from its forerunner, the Razr Plus 2024, incorporating features such as a titanium-enhanced hinge, Pantone-approved displays, and enhanced protection against dust and water.
Despite these advancements, the Razr Plus 2025 risks being overshadowed, much like Samsung’s Galaxy S Plus models frequently are. However, experts contend that the Razr Plus remains more distinct from the Ultra model than Samsung’s Plus editions are from their Ultra equivalents, providing an enticing choice for consumers seeking a premium experience at a lower cost.
## Why Samsung Needs to Take Note
Motorola’s innovative three-tier model may act as a guideline for Samsung, especially within the foldable market. Presently, Samsung has two foldable offerings: the Galaxy Z Fold and the Galaxy Z Flip. Nevertheless, as prices continue to rise — with the Galaxy Z Flip 6 and the anticipated Galaxy Z Fold 7 both likely to be pricier — Samsung risks alienating a considerable segment of potential buyers.
Motorola’s tactic illustrates that presenting a range of devices — from budget-friendly to ultra-luxurious — can draw a broader consumer base. This is particularly vital in the U.S. market, where foldable competition remains relatively limited compared to areas like China.
Samsung seems to be aware of this shift. Speculation indicates that a Galaxy Z Flip FE (Fan Edition) is in development, which would utilize a less powerful processor and other cost-reducing strategies to provide a more economical foldable option. If successful, this could lead to a similar strategy for the Galaxy Z Fold series, featuring a lower-cost alternative alongside a high-end “Special Edition” variant.
## The Path Forward for Foldables: Increased Options, Increased Growth
As foldable smartphones continue to integrate into the mainstream, providing consumers with more choices is crucial. Motorola’s effort to diversify its Razr series is a strategic move that could enhance its market presence and brand awareness in a segment still largely controlled by Samsung.
For Samsung, the message is unmistakable: to preserve its dominance in the foldable arena, it must introduce a broader spectrum of options that address various budgets and demands. A uniform approach is no longer adequate in a marketplace that is swiftly evolving and diversifying.
In essence, Motorola has flipped the scenario. After years of following Samsung’s direction, it’s now Samsung’s opportunity to draw inspiration from Motorola’s strategies. Should Samsung aim to lead in the foldable competition, it would be prudent to take this route.
—
📸 Image credits: Derrek Lee / Android Central, Future, SammyGuru
