The company from Bristol, parent of Narwhal AI, is developing an operating system for autonomous customer interactions via voice, SMS, email, and WhatsApp. CEO Luke Sartain formerly led the Narwhal Media Group.
Narwhal Labs, a Bristol-based AI infrastructure firm, has secured €22.9 million and launched DeepBlue OS, its autonomous communications platform.
The firm is the parent of Narwhal AI, which creates autonomous communication infrastructure for voice, SMS, email, and WhatsApp, focusing on regulated industries.
Narwhal Labs characterizes its product as an operating system for autonomous customer interactions, handling inbound reception, speed-to-lead responses, and outbound prospecting from one multi-channel system.
The company is headed by founder and CEO Luke Sartain, who previously developed Narwhal Media Group, a digital marketing technology company in Bristol, which he expanded through multiple funding rounds and oriented around data-driven marketing automation.
The shift from Narwhal Media Group to Narwhal Labs marks a move toward AI infrastructure, focusing on building underlying systems for commercial conversations at scale, rather than marketing services. Narwhal Labs is ISO 27001 certified and SOC 2 compliant, which is necessary for its regulated-industry clients.
The platform automates multi-step commercial processes, such as qualifying leads, responding to inquiries, pursuing prospects, and escalating or closing deals, all autonomously.
The launch of DeepBlue OS confirms this capability as an independent product. Sartain has stated that agentic AI systems can already perform a significant portion of structured executive and commercial tasks, positioning the company for a shift in how businesses manage customer interactions.