Netflix’s application teams have experienced a notable year, marked by the recent launches of redesigns for iOS and tvOS. During a presentation at TechCrunch Disrupt, CTO Elizabeth Stone revealed three forthcoming enhancements to the Netflix app that are intended to boost user engagement and improve the overall experience.
### 1. Real-time Voting for Live Content
Netflix is preparing to roll out real-time voting for its live content, empowering viewers to shape outcomes directly. This functionality will make its debut with the return of “Star Search,” enabling audiences to vote on contestants’ performances through their TV or mobile devices. On-screen prompts will guide viewers and provide them with a limited window to submit their votes, fostering an interactive experience that promotes participation. Prior trials of this feature showed strong viewer involvement, leading Netflix to expand its application for this significant series revival.
### 2. Immersive Homepage Experiences
Building on its recent app redesign, Netflix intends to introduce “immersive experiences” on its homepage. These experiences will leverage animation and dynamic special effects to animate content. An immersive Halloween Collection experience is set to launch soon, followed by a Holiday Collection later in the year. Future plans include an immersive experience inspired by the acclaimed series “Bridgerton,” with additional offerings to come if these initial initiatives prove to be successful.
### 3. Redesigned Kids’ Profiles
Netflix is also upgrading its kids’ profiles, aligning them with the recent redesign of adult profiles while adding features specifically designed for younger users. The new layout streamlines navigation and features a “My Netflix” section that gathers everything kids have watched, saved, and enjoyed. This improvement is aimed at making it easier for children to return to their favorite content, a common behavior among younger audiences.
These updates demonstrate Netflix’s dedication to enhancing user experience and engagement through innovative features and design enhancements. Users can anticipate these changes to roll out globally, further enriching their streaming journey.
