Apple is speculated to be unveiling a new ‘MacBook’ device later this year or in early 2026, with preliminary information indicating a strategic pivot towards a more iPad-like design for its Mac collection. This upcoming MacBook is likely to have a price range of $699 to $799, rendering it more attainable for a wider audience.
The device is expected to boast a 13-inch screen, akin to the MacBook Air, and will incorporate the A18 Pro chip, which has been utilized in the iPhone for almost a year. While this new MacBook might not cater to those in search of state-of-the-art technology, it demonstrates Apple’s progressing strategy for the Mac.
With the launch of a budget-friendly MacBook, Apple intends to broaden its Mac portfolio, providing consumers with more alternatives reminiscent of the diversity available in the iPad selection. Presently, the iPad lineup offers several models at varied price ranges, from the entry-level iPad priced at $349 to the iPad Pro at $999. This approach has yielded positive results for the iPad, particularly with the debut of the 13-inch iPad Air.
In contrast, the Mac lineup has typically been restricted, mainly featuring the MacBook Air and MacBook Pro. The introduction of a new MacBook could draw more users into the Mac ecosystem, potentially altering consumer inclinations towards Macs, mirroring the well-established appeal of iPads.
The expected lineup might appear as follows:
– MacBook for $699-799
– MacBook Air for $999
– MacBook Pro for $1,599
This expansion could assist Apple in competing more efficiently against PCs, which have historically been priced lower. By offering a more affordable entry option with the new MacBook, Apple aims to persuade more users to consider a Mac as their subsequent computer option.
