**iWAR: Fortnite, Musk, Spotify and the Siege of Apple**
Enthusiastic followers of 9to5Mac know that conversations about lawsuits contesting Apple’s App Store regulations have surged in frequency. A forthcoming book, due out later this month, consolidates some of the most crucial conflicts against Apple into a unified narrative.
In *iWAR: Fortnite, Musk, Spotify and the Siege of Apple*, Wall Street Journal business columnist Tim Higgins details the rise of Apple to its position as the globe’s most valuable corporation. The book acts as a lens through which to observe the legislators and innovators aiming to unseat Apple from its throne. It traces Apple’s transformation from the pre-App Store period to its recent legal battles involving Fortnite and the Chinese super app WeChat.
### Spotify’s Global A/B Experiment to Challenge Apple
In a recent piece for the *WSJ*, titled “Inside Spotify’s Plan to Topple Apple,” Higgins shares a passage from the book that outlines the initial frictions between Apple and Spotify. This story features a significant meeting between Apple CEO Tim Cook and Margrethe Vestager, the former head of the European Commission’s antitrust division.
The article reveals how Spotify leveraged its Android application in a worldwide A/B testing initiative to gather proof intended to show that Apple’s business model obstructed the opportunities it purported to promote. This assertion is pivotal to Spotify’s argument against Apple’s App Store policies, which Apple has firmly denied.
Using information from Spotify, the European Commission estimated that Apple’s limitations resulted in a 20% decrease in Spotify’s in-app user upgrades. This equated to millions of users who were unable to finalize their subscriptions and many others who faced a subpar user experience.
*iWAR: Fortnite, Musk, Spotify and the Siege of Apple* is available for preorder and is scheduled for release on September 16.
