OpenAI Enlists Consultants for Enterprise Expansion

OpenAI Enlists Consultants for Enterprise Expansion

2 Min Read

OpenAI is enhancing partnerships with four major consulting firms as it aims to expand its enterprise business in 2026.

On Monday, OpenAI announced the “Frontier Alliance,” indicating its willingness to explore different approaches to encourage enterprises to adopt its technology. This alliance involves multi-year partnerships with Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini to promote its enterprise products.

OpenAI’s Forward Deployed Engineering team will collaborate with these consulting giants to integrate OpenAI’s enterprise-focused technologies, like OpenAI Frontier, into clients’ tech infrastructures.

The company launched OpenAI Frontier in early February. This no-code open software enables users to build, deploy, and manage AI agents based on both OpenAI’s AI models and others.

OpenAI suggests in its announcement that consultants are crucial for getting enterprises on board.

“AI alone does not drive transformation. It must be linked to strategy, built into redesigned processes, and adopted at scale with aligned incentives and culture to deliver sustained outcomes,” BCG CEO Christoph Schweizer mentioned in OpenAI’s blog post. “Our expanded partnership combines OpenAI’s Frontier platform with BCG’s deep industry, functional, and tech expertise and BCG X’s build-and-scale capabilities to drive measurable impact with safeguards from day one.”

So far, enterprise adoption of AI has been relatively slow, with companies struggling to see significant returns on investment from their AI endeavors.

OpenAI’s alliance strategy aims beyond simply pitching AI to enterprises. Instead, it emphasizes consultants convincing companies to adjust strategies and workflows to incorporate OpenAI’s tools effectively.

Notably, OpenAI competitor Anthropic has also secured deals with consulting giants like Deloitte and Accenture in recent months.

In January, Company CFO Sarah Friar wrote in a blog post that enterprise focus is a significant priority for OpenAI in 2026. OpenAI has also signed substantial enterprise AI agreements with Snowflake and ServiceNow this year, and appointed Barret Zoph to lead the company’s enterprise sales effort in January.

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