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“Threads Investigates New Functionality for Short-Lived 24-Hour Posts, According to 9to5Mac”

### Meta’s Innovative Ephemeral Post Feature: A New Approach to Sharing on Threads

In the dynamic realm of social media, platforms are constantly striving to find creative methods to engage their users and improve their experiences. Meta, the parent company behind Instagram and Facebook, has recently revealed that it is trialing a new ephemeral post format on Threads, its text-centric social media platform. This feature enables users to generate posts that vanish automatically after 24 hours, mirroring the favored temporary content styles found on platforms such as Snapchat and Instagram Stories.

#### The Idea Behind Ephemeral Posts

The concept of ephemeral posts aims to promote a more relaxed and spontaneous approach to sharing among users. In contrast to standard posts that linger on a user’s profile indefinitely, ephemeral posts are crafted to cultivate a sense of urgency and closeness. Users can express thoughts, updates, or experiences without the unease of them being permanently stored. This format is particularly enticing to younger demographics who favor more fleeting forms of communication.

#### Functionality of the Feature

Alessandro Paluzzi, a prominent reverse-engineer, demonstrated the workings of this new feature. When a user composes a reply, a countdown timer displays how long the post will stay live. Once the countdown concludes, the post—and all its replies—evaporates from the platform. Notably, quote posts are also included in this disappearing feature, though the app does not clearly highlight this in the in-app notification.

Meta has asserted that this feature is presently under testing with a select group of users. Nevertheless, details regarding the specific regions involved or how users can access this feature remain ambiguous. A Meta spokesperson characterized it as a “new and informal way to share on Threads,” indicating that the company intends to foster a more laid-back atmosphere for users to convey their thoughts.

#### Effects on User Interaction

The rollout of ephemeral posts could profoundly transform user engagement on Threads. By permitting content to dissolve after a designated timeframe, users may feel emboldened to share their opinions without the anxiety of long-term implications. This shift could lead to heightened engagement, as users are likely to post more frequently knowing their content will not remain forever.

However, it’s crucial to highlight that these temporary posts will not be distributed to the Fediverse, which encompasses platforms like Mastodon. This restriction stems from the technical complications associated with deleting posts from external servers, ensuring that ephemeral content is limited to Threads.

#### Monetization and Future Prospects

Alongside the ephemeral post feature, Meta is allegedly preparing to roll out advertisements on Threads. This initiative comes just over a year post-launch of the platform and is recognized as a vital step towards monetization, particularly considering Threads has gathered over 200 million users. While an Instagram spokesperson minimized the timeline for monetization, the introduction of ads suggests that Meta is seeking sustainable revenue sources to bolster the platform’s development.

#### Final Thoughts

Meta’s testing of ephemeral posts on Threads signifies a major transformation in user interaction with the platform. By providing a more casual and transient avenue for sharing content, Meta hopes to attract users who appreciate less permanence in their social media engagements. As the feature approaches a wider release, it will be fascinating to observe user responses and whether this new format will improve their overall experience on Threads.

As always, user feedback will play a vital role in evolving this feature. Do you find the concept of ephemeral posts appealing? Share your opinions in the comments below!

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“Estimated Cybercrime Expenses Anticipated to Hit $326,000 Each Second by 2025, As Reported by 9to5Mac”

# The Escalating Wave of Cybercrime: Grasping the Implications and Influencing Elements

Cybercrime is no longer a remote danger; it has emerged as a widespread dilemma impacting individuals, corporations, and governments across the globe. With the swift progress of technology and the growing dependence on digital platforms, cybercriminals are discovering fresh paths to exploit weaknesses. A recent survey by Statista Market Insights forecasts that the yearly cost of cybercrime globally will hit an astonishing $10.29 trillion by 2025. This figure transcends mere statistics; it signifies a formidable challenge that organizations must confront to protect their assets and information.

## The Economic Consequences of Cybercrime

The economic ramifications of cybercrime are significant. The projected expenses encompass data damage and erasure, embezzled funds, diminished productivity, intellectual property theft, and damage to reputation. From 2018 to 2020, global costs associated with cybercrime surged by 245%, escalating from $860 billion to $2.95 trillion. This upward trajectory persisted, with expenses soaring to $5.49 trillion in 2021, primarily due to the COVID-19 pandemic. As enterprises shifted to remote operations, the digital landscape broadened, offering cybercriminals a more extensive attack surface.

Statista anticipates that the cost of cybercrime will soar to $13.82 trillion by 2028, underscoring the pressing requirement for improved cybersecurity strategies.

## Factors Driving the Increase in Cybercrime

A multitude of factors fuels the rising costs and prevalence of cybercrime:

### 1. **Expanding Attack Landscape**
The rise of Internet of Things (IoT) devices and digital services has generated additional opportunities for cybercriminals. As the quantity of connected devices grows, so does the likelihood of attacks. A report from Jamf highlighted a 50% increase in new Mac malware families in 2023, demonstrating that even traditionally secure platforms are becoming targets.

### 2. **Geopolitical Strain**
Cyberattacks are frequently utilized as instruments of warfare and espionage. Ongoing geopolitical tensions, such as those in Ukraine and Israel, have resulted in an uptick in state-sponsored cyberattacks aimed at disrupting essential infrastructure and obtaining intelligence.

### 3. **Cybersecurity Competence Deficiency**
The cybersecurity sector is encountering a noteworthy skills shortfall, with numerous positions left vacant. This deficiency renders organizations susceptible, as fewer experts are available to oversee and counteract threats. Existing personnel may face escalating workloads and exhaustion, further compounding the issue.

### 4. **Minimal Entry Barriers for Cybercriminals**
Ransomware has surfaced as one of the most devastating varieties of cybercrime, partly due to the proliferation of Ransomware-as-a-Service (RaaS). This framework empowers individuals with limited technical skills to execute attacks utilizing pre-packaged tools and resources, easing their engagement in cybercrime.

### 5. **Insufficient Awareness**
Numerous individuals and organizations remain oblivious to the dangers posed by cyber threats. A report from Jamf indicated that 40% of mobile users and 39% of organizations were operating devices with recognized vulnerabilities. This unawareness can result in considerable security breaches.

## Conclusion

As cybercrime continues to advance, organizations must emphasize cybersecurity to shield their assets and information. The anticipated costs of cybercrime are staggering, and the contributing factors reveal the intricacies of the challenge. By investing in comprehensive cybersecurity measures, enhancing awareness, and tackling the skills shortage, organizations can more effectively protect themselves against the continually escalating risk of cybercrime.

In this digital era, vigilance and proactive initiatives are crucial for defending against the increasing wave of cyber threats.

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Gravitational Waves May Offer Clarity on the Beginnings of the Big Bang

### Unveiling the Mysteries of the Big Bang: Fresh Perspectives from Gravitational Waves

The Big Bang theory has consistently stood as the fundamental principle guiding our comprehension of the universe’s inception. This significant occurrence, thought to have transpired roughly 13.8 billion years ago, laid the groundwork for the universe’s expansion as we perceive it today. Yet, despite extensive research over the years, numerous facets of the Big Bang and the primitive universe remain elusive. In 2023, researchers made a revolutionary finding that may shed light on these enigmas: almost undetectable ripples in spacetime called gravitational waves, which could be crucial in unveiling the Big Bang’s secrets.

#### The Emergence of Gravitational Waves

Gravitational waves represent ripples in spacetime resulting from the movement of massive entities, such as colliding black holes or neutron stars. Albert Einstein initially postulated these waves in 1915 as part of his General Theory of Relativity, but it was not until 2015 that they were directly observed by the Laser Interferometer Gravitational-Wave Observatory (LIGO). Since their detection, the investigation of gravitational waves has opened a novel domain in astrophysics, enabling scientists to witness cosmic events that were once out of reach.

In 2023, a new kind of gravitational wave signal was uncovered: a low-frequency ambient noise that saturates the cosmos. This hum seems to be linked to rapidly rotating neutron stars, known as pulsars, which emit consistent bursts of electromagnetic radiation. By analyzing the timing of these emissions, researchers can identify tiny alterations in spacetime caused by traversing gravitational waves. This methodology, referred to as a pulsar timing array, has the potential to unveil insights into the universe’s earliest epochs.

#### The Significance of Phase Transitions

For a long time, researchers have theorized that the low-frequency background hum of gravitational waves is associated with a “phase transition” that took place shortly after the Big Bang. A phase transition signifies an abrupt change in the characteristics of a substance, akin to when water solidifies into ice or vaporizes into steam. Within the framework of the nascent universe, a phase transition might have occurred as the universe cooled sufficiently for distinct forces, such as the electromagnetic and weak nuclear forces, to dissociate from one another.

This phase transition would have unleashed a vast quantity of energy, likely leading to the first gravitational waves. Such waves would have moved throughout the universe, leaving a subtle yet observable signal that could offer insights into the early universe’s conditions.

#### Questioning Established Beliefs

Nonetheless, recent studies have called into question the notion that the low-frequency gravitational wave background is exclusively due to a phase transition. New evidence indicates that the reality may be more intricate than previously assumed. Notably, the identification of gravitational waves with varying frequencies suggests that they might originate from different sources. This opens the door to the possibility that several phenomena, rather than merely a solitary phase transition, were responsible for the creation of these waves.

One fascinating hypothesis is that the universe may have undergone multiple Big Bangs. Some scientists speculate that a sequence of “Big Bangs” could have occurred, each producing a unique universe governed by its physical laws. This proposition, known as the “multiverse” theory, remains highly theoretical, but the detection of varied gravitational wave frequencies could support this idea.

#### The Path Forward in Gravitational Wave Exploration

Research into gravitational waves is still burgeoning, yet it holds tremendous promise for enhancing our grasp of the universe. By persistently observing and analyzing these waves, scientists aspire to unearth additional details regarding the early universe, including the circumstances that prevailed prior to the Big Bang. This inquiry could also illuminate the characteristics of dark matter and dark energy, two enigmatic components constituting the majority of the universe’s mass and energy.

Furthermore, the discovery of gravitational waves with diverse frequencies paves the way for new lines of investigation. If these waves indeed arise from multiple sources, it might suggest that the early universe was significantly more intricate than we currently recognize. Such intricacy could have profound consequences for our understanding of fundamental physics, including the essence of spacetime itself.

In summation, the recent identification of low-frequency gravitational waves linked to pulsar timing arrays marks a pivotal achievement in the exploration of the Big Bang and the primordial universe. Although considerable work lies ahead, this research possesses the capability to unravel some of the cosmos’s most profound mysteries, yielding new perspectives on the origins and evolution of the universe. As researchers delve deeper into this uncharted territory, we may discover that the universe is even more marvelous and intricate than we ever envisioned.

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NASA’s Choice Regarding Starliner: An Essential Step with Major Implications for Boeing

### The Trials and Prospects of Boeing’s Starliner Initiative

A decade ago, NASA took a pivotal step to lessen its dependency on Russia for transporting astronauts to and from low-Earth orbit. The agency granted Boeing a $4.2 billion contract to construct the Starliner spacecraft, aiming for a minimum of two, and possibly up to six, operational crew flights to the International Space Station (ISS). In contrast, SpaceX secured a $2.6 billion contract for a similar mission. Fast forward ten years, and Boeing’s Starliner program stands at a crucial crossroads.

### A Decade of Difficulties

Boeing’s experience with Starliner has been riddled with obstacles. The spacecraft was intended to be a fundamental part of NASA’s commercial crew initiative, yet it has encountered numerous hindrances. The latest and most serious problem arose during the Crew Flight Test (CFT) mission, where several thrusters malfunctioned, and helium leaks were identified as the spacecraft neared the ISS. These complications prompted NASA to make the uncommon choice to return astronauts Butch Wilmore and Suni Williams to Earth aboard a SpaceX Crew Dragon spacecraft, rather than putting their safety at risk with Starliner.

### Financial and Technical Challenges

Boeing has already disclosed $1.6 billion in expenditures tied to delays and cost overruns on the Starliner initiative. The company is now responsible for further costs to rectify the issues with the thrusters and helium leaks. NASA has allocated $5.1 billion to Boeing for the Starliner initiative, but a majority of that funding has already been used.

The problems with the thrusters raise particular alarm. Five out of the spacecraft’s 28 reaction control system thrusters overheated and failed as Starliner approached the ISS. NASA engineers are apprehensive that these problems may resurface or potentially worsen during the spacecraft’s return to Earth. As a result, there is a strong likelihood that Starliner will not carry astronauts again until at least 2026, delaying its operational timeline.

### A Commitment to Safety

NASA’s choice to transport the astronauts back on a SpaceX vehicle rather than Starliner underscores its dedication to safety. The agency’s leadership, many of whom have direct experience with the dangers of space travel, were not prepared to take risks with the lives of astronauts. This choice highlights a transformation in NASA’s safety culture, which has significantly evolved since the heartbreaking losses of the Space Shuttle Challenger in 1986 and Columbia in 2003.

### The Road Ahead

The outlook for the Starliner program remains ambiguous. NASA has yet to determine whether Boeing will be required to undertake another test flight before Starliner can achieve certification for operational use. Even if the spacecraft resumes flights in 2026, there may not be sufficient time before the ISS’s planned decommissioning in 2030 for Boeing to complete its contract for six operational missions.

NASA has formally ordered only three Starliner flights, and it is conceivable that the agency may not require more than that, considering SpaceX’s established success. SpaceX has already finalized its initial commercial crew contract with NASA and is currently engaged in an extended agreement that will sustain the program until 2030.

### The Wider Implications

The hurdles confronting Boeing’s Starliner program carry broader ramifications for the future of human space exploration. NASA’s initial objective was to have two fully certified spacecraft—SpaceX’s Dragon and Boeing’s Starliner—ready for crew rotations to the ISS. This would ensure redundancy and foster competition, both of which are essential for reducing expenses and enhancing safety.

Nonetheless, with SpaceX’s Dragon spacecraft now serving as the primary vehicle for crewed missions, the necessity for Starliner has diminished. This could have lasting effects on Boeing’s position in commercial human spaceflight, particularly as NASA and its partners begin to look beyond the ISS towards future commercial space stations.

### Conclusion

Boeing’s Starliner initiative faces a pivotal moment. The company is confronting considerable technical and financial challenges, with its future in NASA’s commercial crew program hanging in the balance. While NASA has not dismissed the possibility of extending the ISS’s life beyond 2030, time is running out for Boeing to demonstrate that Starliner can be a trustworthy and safe spacecraft for human spaceflight. If the ISS is retired as intended, it could signify the conclusion of Boeing’s venture into commercial human spaceflight, leaving SpaceX as the dominant player in this essential realm of space exploration.

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French Authorities Detain Telegram Founder at Paris Airport

### The Detention of Pavel Durov: An Emergent Phase in the Worldwide Discourse on Encryption and Privacy

This afternoon, French officials apprehended Pavel Durov, the puzzling creator of the Telegram messaging application, at a Paris airport. The detention has rattled the tech sector and beyond as Durov is now contending with serious allegations linked to assisting terrorism, fraud, money laundering, and offenses against minors. These allegations arise from what French officials characterize as a “nearly complete absence of moderation” on Telegram, which they assert has transformed the platform into a refuge for organized crime.

### Who is Pavel Durov?

Pavel Durov, a 39-year-old businessman, first emerged as the founder of VKontakte (VK), commonly known as the “Russian Facebook.” VK became Russia’s leading social network, but Durov’s time at the organization ended abruptly when he was ousted by Kremlin-related interests. After leaving VK, Durov initiated Telegram in 2013, a messaging application that swiftly achieved fame for its dedication to privacy and encryption.

Telegram has evolved into a global platform boasting hundreds of millions of users, especially in Europe and the Middle East. It has turned into a vital communication tool, particularly in areas where free expression is at risk. However, its robust encryption features and hands-off policy on content moderation have also ignited significant controversy.

### The Allegations: A Complicated Tangle of Accusations

The allegations against Durov are multifaceted and severe. French officials claim that Telegram’s encryption and endorsement of cryptocurrency have positioned it as the favored platform for various kinds of organized crime, including terrorism, fraud, and money laundering. The platform has also faced criticism for being utilized to disseminate illegal content, such as material pertaining to child exploitation.

As reported by the French outlet TF1, the first to disclose the news, a source involved in the investigation remarked, “Pavel Durov will surely find himself in pretrial detention. On his platform, he permitted an incalculable number of offenses and crimes to take place, which he neither moderates nor cooperates with.”

Durov was apprehended upon his private jet’s arrival at Paris’s Bourget Airport, coming from Azerbaijan. The arrest has already triggered alarm among various factions, including Russian “milbloggers” utilizing Telegram to discuss the ongoing conflict in Ukraine. Some worry that Durov’s detention might result in sensitive data reaching Western intelligence entities.

### Telegram: A Double-Edged Sword

Telegram has consistently served as a double-edged sword. On one side, it has furnished a platform for free speech and unfiltered news, particularly in authoritarian regimes like Russia. During the ongoing conflict in Ukraine, Telegram has been among the rare platforms allowing Russians to access non-Kremlin narratives. Conversely, its significant encryption and lack of moderation have also rendered it a fertile ground for illicit activities.

Rob Lee, a senior fellow at the Foreign Policy Research Institute, emphasized the potential consequences of Durov’s arrest in a recent social media comment. “A well-known Russian channel indicates that Telegram is also utilized by Russian forces for communication, and if Western intelligence services gain access, they could uncover sensitive Russian military information,” Lee observed.

### The Worldwide Discourse on Encryption and Privacy

Durov’s arrest is bound to rekindle the global conversation on encryption, privacy, and the obligations of tech firms. In the United States, analogous discussions have persisted for years. The FBI has consistently cautioned that end-to-end encryption creates a “going dark” dilemma, where criminal undertakings become obscured from law enforcement. Numerous attempts have been made to impose backdoors into encryption systems, yet these initiatives have thus far been thwarted by civil liberties advocates and tech specialists arguing that such actions would fundamentally compromise security.

The detention has also sparked outrage from right-wing and crypto influencers, who perceive it as an infringement on digital freedom. “This is a grave assault on liberty. Today, they target an application that upholds freedom; tomorrow, they will pursue DeFi. If you endorse crypto, you must express your support #FreeDurov it’s time for digital resistance,” tweeted one influencer.

### What Lies Ahead?

As the legal proceedings against Durov progress, the global community will be observing intently. The case could establish a precedent for how governments worldwide manage encrypted messaging services and the broader realm of online privacy. It also poses questions regarding the equilibrium between security and liberty in the digital landscape.

Durov’s arrest is more than merely a legal issue; it represents a crucial point in a broader global debate. The result could have far-reaching consequences for how society perceives privacy, security, and the technological role within our lives. As the world grapples with these intricate challenges, one thing stands out: the detention of Pavel

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Discussions for Cast Members of Ted Lasso Season 4 Underway, Filming Expected to Commence Early Next Year – 9to5Mac

# Ted Lasso Season 4: What We Know Thus Far

For enthusiasts of the cherished Apple TV+ show *Ted Lasso*, recent updates have ignited enthusiasm and hope for the series’ ongoing journey. As excitement grows for season four, we explore the latest news, casting discussions, and what this signifies for the series in the future.

## Confirmation of Season Four

As reported by Deadline, discussions are currently in progress regarding the cast of *Ted Lasso*, providing the most definitive indication yet that season four is indeed happening. The production team is reportedly planning to kick off in early 2025, and fans are eagerly looking forward to the return of their beloved characters.

## Cast Negotiations

The leading cast members, including Hannah Waddingham, Brett Goldstein, and Jeremy Swift, have already had their contract options activated under UK Equity union agreements. This is a crucial advancement, as it suggests the main cast is likely to reprise their roles in the upcoming season. Conversely, contracts for the SAG-AFTRA cast, featuring Jason Sudeikis, Brendan Hunt, and Juno Temple, have lapsed, which requires fresh negotiations.

Given his central role in the series, Jason Sudeikis’s agreement is vital for the continuation of the show. Executive producer Bill Lawrence has previously mentioned that the choice to proceed with more episodes hinges on Sudeikis, and it seems he is inclined to continue, considering the active negotiations.

## The Impact of Ted Lasso

*Ted Lasso* has emerged as a cultural sensation since its launch, winning over audiences with its mix of humor, warmth, and optimism. The series has consistently been recognized as Apple TV+’s top original content, leading Nielsen’s streaming charts last year. This triumph has established it as a valuable asset for Apple, which is keen to sustain its success in the fiercely competitive streaming market.

The show’s capacity to connect with viewers has played a crucial role in its acclaim. Themes of kindness, collaboration, and perseverance resonate strongly, distinguishing it as a notable series amid a saturated market.

## Looking Ahead

As discussions advance and production plans solidify, fans can anticipate further updates in the upcoming months. The excitement surrounding season four is tangible, and with the core cast likely to make a return, there is plenty for fans to be enthusiastic about.

In summary, *Ted Lasso* season four is poised to be an exhilarating continuation of the series that has endeared itself to millions. With the foundation being established for production and the cast negotiations progressing, fans can be confident that their cherished characters will soon grace the screen again, bringing joy and motivation once more.

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Ted Lasso Season 4 Approaching Confirmation, Thrilling Fans Across the Globe

# Ted Lasso Season 4: Closer Than Ever to Becoming a Reality

The cherished Apple TV+ series, *Ted Lasso*, which has endeared millions with its uplifting spirit and touching narratives, seems poised for a highly awaited fourth season return. Enthusiasts of the show have been anxiously anticipating updates on a continuation, and recent progress hints that their waiting may soon bear fruit.

## The Rumor Mill Heats Up

Following months of conjecture and enticing clues, the prospects of *Ted Lasso* Season 4 appear more promising than ever. Warner Bros. Television has allegedly secured options on three original cast members: Hannah Waddingham (AFC Richmond owner Rebecca Walton), Brett Goldstein (Roy Kent), and Jeremy Swift (Leslie Higgins, the club’s Director of Football Operations). This action is viewed as a pivotal move toward reviving the show for an additional season.

Despite the absence of official confirmation, the securing of these options marks an essential first step in gathering the cast for a potential new installment. As per a report from *Variety*, it is also believed that Jason Sudeikis, who portrays the titular character Ted Lasso, will be engaged in Season 4 as an executive producer. This aligns with speculation that the upcoming season may delve deeper into the supporting characters, like Rebecca and Keeley, while preserving the core essence of the show.

## What We Know So Far

While no formal announcement has been made, chatter indicates that a writers’ room is being established, with a prospective production start date for Season 4 slated for early next year. This would represent a substantial advancement in the effort to bring the show back to audiences.

According to *Deadline*, after securing options for Waddingham, Goldstein, and Swift, Warner Bros. Television is anticipated to connect with other *Ted Lasso* cast members whose contracts with SAG-AFTRA have recently expired. This points to the studio’s commitment to progressing with a new season.

## The Origins of Ted Lasso

For those unacquainted with the show’s inception, *Ted Lasso* originated as a series of promotional clips for NBC Sports, featuring Jason Sudeikis as an American football coach hired to manage a British soccer team, despite lacking any experience in the sport. The character’s charisma and optimism swiftly captivated audiences, leading to the creation of a fully developed series.

In a discussion with *Ted Lasso* co-creator Bill Lawrence, he recounted how Sudeikis proposed reshaping the character into a more nuanced figure with emotional richness. “Jason turned it into a challenge,” Lawrence shared. “He was like, ‘I want to run this past you because I see a different way for this guy to be a more three-dimensional character, with greater emotional depth. So, maybe we could transform this into a fully formed show and our own interpretation of a sports movie.’ And that captured my interest.”

The outcome was a show that swiftly became a cultural sensation, resonating with viewers globally and receiving critical acclaim for its uplifting message and powerful performances.

## What Could Season 4 Look Like?

Should Season 4 indeed materialize, it might explore fresh storylines revolving around characters like Rebecca, Keeley, and Roy Kent, while still retaining the show’s distinctive mix of humor and emotion. With Jason Sudeikis possibly stepping into a more behind-the-scenes role, the show could venture into thrilling new territories while remaining true to the essence that made it a success in the first place.

As fans eagerly anticipate official confirmation, the potential for *Ted Lasso* to return for another season is enough to sustain the excitement. Whether you’re a devoted follower or new to the series, the prospect of more *Ted Lasso* is an exciting one to embrace.

Stay tuned for further updates as the narrative unfolds, and in the meantime, remember to “be a goldfish” and keep the optimism flowing—just as Ted would.

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“Apple Intelligence Anticipated to Be Integral to iPhone 16 Marketing Approach, as Reported by 9to5Mac”

# Anticipated Launch of Apple’s iPhone 16: What’s on the Horizon

With the tech community buzzing in anticipation of the iPhone 16 debut, fresh revelations from industry expert Mark Gurman have shed light on some fascinating changes in Apple’s approach for this year’s unveiling. Set for September 10th, the iPhone 16 release will be paired with mandatory gatherings for Apple Store personnel, marking a shift from the company’s usual practices.

## Required Gatherings for Apple Store Personnel

Gurman reports that Apple has scheduled these gatherings for all retail employees shortly following the iPhone 16 launch. The sessions are set to occur on the evening of September 12th and the morning of September 13th, varying by store location. This atypical arrangement is significant, as Apple usually conducts such meetings on Sundays, hinting at a strategic transition in the company’s preparation for this year’s iPhone launch.

## Emphasis on Apple Intelligence

In a subsequent tweet, Gurman noted that Apple has initiated training for its retail teams on a new project dubbed “Apple Intelligence.” This training is anticipated to be pivotal in the sales approach for the iPhone 16 at Apple Stores. Apple Intelligence aims to enhance customer engagement and streamline the sales experience, emerging as a vital aspect of the company’s retail strategy.

It’s crucial to observe, however, that Apple Intelligence will not be accessible at the time of the iPhone 16 debut. The feature has been officially postponed and is expected to launch alongside iOS 18.1 in October. This update will introduce various new capabilities, such as Writing Tools, Notification Summaries, and an overhauled Siri interface. Additional advanced functionalities, including Image Playground, Genmoji, and ChatGPT integration, are anticipated for iOS 18.2 or beyond.

## Predicted Impact on Sales

The incorporation of AI features within the iPhone 16 is sparking enthusiasm among analysts, with forecasts suggesting these innovations could elevate sales by up to 10 million units. The buzz surrounding Apple Intelligence and its features indicates that Apple is eager to harness AI to enhance user experience and drive sales, making the in-store training for staff particularly essential.

## Final Thoughts

As the iPhone 16 launch date draws near, Apple is evidently taking measures to guarantee that its retail team is adequately equipped to highlight the new features and advancements tied to the device. The adjustment in meeting timings and the focus on Apple Intelligence reflect a strategic initiative aimed at amplifying the effect of the iPhone 16 unveiling.

With the potential of AI to profoundly impact sales, both Apple and its clientele have much to anticipate in the upcoming months. Are you enthusiastic about the iPhone 16 and the prospects that Apple Intelligence could introduce? We invite you to share your views in the comments below!

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NASA Chooses Crew Dragon to Evacuate Starliner Astronauts

### NASA’s Choice to Employ SpaceX’s Crew Dragon for Astronaut Return: A Milestone in Commercial Spaceflight

In a notable advancement that highlights the changing landscape of commercial spaceflight, NASA has officially chosen to return two astronauts, Butch Wilmore and Suni Williams, to Earth aboard SpaceX’s Crew Dragon spacecraft. This choice follows weeks of speculation and worries regarding the performance of Boeing’s Starliner spacecraft, which had originally carried the astronauts to the International Space Station (ISS) in June.

#### The Decision-Making Process

NASA Administrator Bill Nelson announced the decision during a press briefing at the Johnson Space Center, emphasizing the seriousness of the matter. Both Nelson and NASA’s Deputy Administrator, Pam Melroy, took part in a pivotal Flight Readiness Review meeting in Houston, where senior officials unanimously favored using Crew Dragon for the astronauts’ return. The Commercial Crew Program also officially endorsed this decision, which Nelson later accepted.

Consequently, Boeing’s Starliner will undock from the ISS early next month, with a tentative date of September 6, and will attempt an autonomous reentry to Earth, landing in a desert region of the southwestern United States. Following this, a Crew Dragon spacecraft will launch no earlier than September 24 with two astronauts to the ISS, leaving two vacant seats for Wilmore and Williams. The four astronauts will then return to Earth together after completing their six-month mission.

#### Implications for Boeing and the Commercial Crew Program

This decision carries significant ramifications for Boeing, a company that has been a foundational partner in NASA’s Commercial Crew Program. Boeing’s involvement added considerable legitimacy to NASA’s efforts to team up with private firms for astronaut transport to the ISS. However, the current situation represents a blow for Boeing, as the Starliner mission is now being perceived as a failure despite the positives touted by NASA officials.

The inability of Starliner to return the astronauts safely has raised doubts about Boeing’s role in spaceflight. The company has been grappling with technical challenges, especially regarding the spacecraft’s reaction control system thrusters. Five out of 28 of these small thrusters, vital for steering the spacecraft, malfunctioned during the journey to the ISS. In July, engineers from Boeing and NASA performed tests at a facility in White Sands, New Mexico, to replicate the failures and diagnose the issue.

#### The Thruster Issue: A Technical Challenge

The tests uncovered an unexpected problem: a piece of Teflon had expanded and blocked the flow path, hindering the oxidizer’s access to the thruster as needed. This finding was unforeseen and alarming, as it indicated a reduction in thrust that could compromise the spacecraft’s safe return to Earth. When NASA shared these results with Aerojet Rocketdyne, the manufacturer of the thrusters, the company conceded that it had never encountered such an issue before.

Given the uncertainty related to the thruster dilemma and the challenges in pinpointing the root cause swiftly, NASA determined that depending on Starliner for the astronauts’ return posed too great a risk. This prompted the shift to SpaceX’s Crew Dragon.

#### SpaceX: The New Benchmark in Commercial Spaceflight

The choice to utilize Crew Dragon represents a substantial achievement for SpaceX, a firm that was once met with skepticism from established aerospace entities like Boeing. Over the last decade, SpaceX has evolved from a fledgling company into a dependable collaborator for NASA, consistently fulfilling its commitments and reaching various milestones in space exploration.

SpaceX’s accomplishments have not only elevated its status but have also made it an essential player in the global space sector. Recently, SpaceX has stepped in to support competitors and partners, launching satellites for OneWeb after the withdrawal of Russia’s space program support and facilitating the launch of Europe’s Galileo satellites following delays with the Ariane 6 rocket. SpaceX has also repeatedly launched Northrop Grumman’s Cygnus spacecraft, further cementing its significance in the space arena.

NASA’s dependence on SpaceX for the secure return of its astronauts underscores the company’s increasing relevance. Jim Free, NASA’s top civil servant, acknowledged SpaceX’s contributions by stating, “They’re flying a lot, and they’re having success. And you know, when they have an issue, they find a way to recover.”

#### The Future of Commercial Spaceflight

NASA’s decision to utilize SpaceX’s Crew Dragon for Wilmore and Williams’ return signifies a pivotal moment in the commercial spaceflight sector. It underscores the necessity of multiple providers to ensure redundancy and dependability in space missions. While Boeing’s Starliner program encounters hurdles, SpaceX’s success illustrates the potential for private firms to contribute significantly to the future of space exploration.

As the space industry continues to progress, the collaboration between NASA and private entities like SpaceX and Boeing will be crucial for advancing human spaceflight and achieving new achievements in space exploration. The insights gained from the Star

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Guide to Viewing the Leagues Cup Soccer Championship – 9to5Mac

# Apple and Major League Soccer: A Groundbreaking Streaming Collaboration

In a major development for soccer aficionados in North America, Apple has established an exclusive agreement with Major League Soccer (MLS) to stream all regular season games via the Apple TV app. This collaboration signifies a revolutionary shift in soccer broadcasting, granting fans unparalleled access to live matches, highlights, and extra soccer content through the **MLS Season Pass** subscription.

## What is the MLS Season Pass?

The MLS Season Pass is an all-encompassing subscription service that allows fans to view every MLS regular season match, along with other soccer events, including the eagerly awaited Leagues Cup. This subscription aims to meet the increasing appetite for soccer content in the United States and Canada, providing a single platform for fans to enjoy their beloved teams and players.

### Upcoming Highlights: The 2024 Leagues Cup Final

This Sunday, soccer fans can tune in for the **2024 Leagues Cup final**, where the defending MLS Cup champion, Columbus Crew, will compete against LAFC. The match is scheduled to start at **7:15 PM Eastern Time** and will be available exclusively through the MLS Season Pass on the Apple TV app. This final promises to be a thrilling contest, displaying some of the finest talent in Major League Soccer.

## How to Access the MLS Season Pass

To catch all the action, fans can subscribe to the MLS Season Pass through the Apple TV app. The app is compatible with a wide range of devices, including:

– iPhone
– iPad
– Mac
– Apple TV set-top box
– Roku
– Amazon Fire Stick
– Smart TVs
– PlayStation
– Xbox

Moreover, viewers can stream the matches in a web browser at

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