Apple TV Removes Advertisements While ‘Pause Ads’ Rise on Other Platforms

**The Growth of Pause Ads in Streaming Platforms**

Last week, Eddy Cue, Apple’s senior vice president, mentioned that the company has “no intentions” for an ad-supported version of Apple TV. However, a recent report underscores a rising trend among major streaming services to adopt ‘pause ads’—advertisements that display on-screen when a viewer halts a show or film.

### Netflix, Amazon, Disney, and Others Are Establishing ‘Pause Ads’ as Standard

Pause ads are becoming more prevalent across various streaming platforms. These ads are shown each time a viewer pauses their content, creating a novel advertising opportunity for services. According to Brian Steinberg from *Variety*, Peacock has delivered full-screen pause ads since its inception, while Netflix has rolled out commercials that take up either half or the entire screen during pauses. Warner Bros. Discovery is experimenting with full-screen pause ads globally, while Disney is examining a format called “Pause+,” which enlarges to full-screen only if the viewer chooses to do so.

Leading streaming platforms like Netflix, Amazon Prime Video, HBO Max, Disney+, and Peacock are acknowledging the advantages of pause ads. Reports suggest that both Amazon and Netflix have experienced heightened user interaction with pause ads in contrast to traditional video advertisements.

### 9to5Mac’s Perspective

This trend distinguishes Apple TV as it remains ad-free for the time being. Eddy Cue’s confirmation of the lack of plans for ads is reassuring for subscribers who favor an uninterrupted viewing experience. For other streaming platforms, pause ads may appear as a sensible strategy to persuade users to sign up for pricier ad-free tiers or to create additional revenue from current subscribers.

While certain viewers might find pause ads unappealing, the truth is that as long as ad-free choices are presented, streaming services may persist in seeking methods to optimize their advertising income.

### Conclusion

The advent of pause ads signifies a noteworthy transformation in how streaming platforms handle advertising. As competition escalates, services are in search of innovative strategies to engage viewers and boost revenue. While Apple TV sustains its ad-free condition, the streaming landscape keeps evolving, and it remains uncertain how long this will persist.

9to5Mac Daily: November 10, 2025 – New Satellite Capabilities for Upcoming iPhones and Extra Enhancements

**9to5Mac Daily: Your Hub for Daily Apple Updates and Analysis**

In the ever-evolving realm of technology, remaining informed with the newest updates is essential, particularly for Apple fans. 9to5Mac Daily provides a brief and insightful summary of the day’s leading stories, making it a vital tool for anyone keen on Apple products and news.

### What is 9to5Mac Daily?

9to5Mac Daily is a podcast that offers listeners daily updates on the most important news concerning Apple and its ecosystem. Every episode is crafted to keep you abreast of the latest product launches, software upgrades, and market trends, all presented in an easily digestible manner.

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Important Update: watchOS 26 Might Continuously Modify Your Apple Watch’s Volume

# watchOS 26: New Features and Improvements for Your Apple Watch

watchOS 26 brings a variety of enhancements aimed at improving the user experience on the Apple Watch. Noteworthy updates include fresh watch face hints, an exclusive Notes app, and major upgrades to the Control Center. A prominent feature is the automatic volume adjustment, which is designed to facilitate a smoother interaction with notifications and alerts.

## Automatic Volume Adjustment: A Revolutionary Change

A standout feature in watchOS 26 is the automatic volume adjustment. This capability enables the Apple Watch to automatically alter the speaker volume in response to the surrounding ambient noise. According to Apple, this means that alerts, timers, alarms, incoming calls, and Siri will be tuned to ensure they are perceivable without being intrusive.

For users accustomed to Silent Mode, this feature may prompt a new approach to managing notifications. Many users, especially those who prefer haptic-only alerts, might still opt to keep Silent Mode activated. However, for those who favor audible notifications, this enhancement could greatly enrich the experience, especially in settings where noise levels vary.

### Advantages of Automatic Volume Adjustment

1. **Improved Usability in Different Settings**: The feature is especially advantageous in noisy environments, guaranteeing that alerts are heard without being overpowering. In contrast, in quieter surroundings, the volume will be reduced to prevent disturbing others.

2. **User Customization**: Users can enable or disable this feature via the Watch app on their iPhone under ‘Sounds & Haptics’. This adaptability allows for a tailored experience aligned with personal preferences.

3. **Model Compatibility**: It is crucial to highlight that automatic volume adjustment is available only on select Apple Watch models, including the Apple Watch Series 9, 10, and 11, along with the Apple Watch Ultra 2 and 3.

### Final Thoughts

The rollout of automatic volume adjustment in watchOS 26 marks a significant advancement in making the Apple Watch more user-friendly and versatile across different contexts. While some users may still favor haptic alerts, the new feature offers an intriguing alternative for those who value audible notifications. As users engage with these enhancements, their feedback on effectiveness will be essential in informing future updates and features.

Three Possible Modifications in the Next AirPods Pro for Apple

**Apple’s Future AirPods Pro: A Change in Tactics**

Apple has recently unveiled the AirPods Pro 3 this autumn, yet rumors are already circulating about the forthcoming version of the AirPods Pro, set to debut in 2026. This upgraded model is said to bring about notable modifications that could transform Apple’s strategy concerning its well-received wireless earbuds.

### Moving Away from Convention

In the past, Apple has adhered to a consistent three-year interval between new releases of AirPods Pro. Nevertheless, the forthcoming model is expected to challenge this norm, indicating the first instance where Apple will roll out new AirPods Pro in back-to-back years. This adjustment in schedule implies a more assertive product strategy designed to align with consumer preferences and technological progress.

### An Altered Lineup

The upcoming AirPods Pro iteration is likely to deviate from the usual naming scheme. Instead of being designated as AirPods Pro 4, it will be marketed as a premium version of the AirPods Pro 3. This method reflects the approach taken with the standard AirPods, which come in two distinct variations: one featuring Active Noise Cancellation (ANC) and another without. The refreshed AirPods Pro series may likewise include two versions—one with cutting-edge IR cameras and one without. This diversification could address various consumer preferences and use scenarios.

### Adjustments in Pricing

With the rollout of new functionalities, especially the addition of cameras, the pricing framework for the AirPods Pro is anticipated to evolve. While the AirPods Pro 3 will retain its price of $249, the upcoming model featuring cameras is rumored to debut at a higher price point, potentially surpassing $279 and possibly climbing to $299 or beyond. This increase mirrors the enhanced value of advanced technology and features, establishing the new AirPods Pro as a premium choice within Apple’s audio portfolio.

### Summary

The expected alterations in timing, lineup, and pricing for the next AirPods Pro indicate a noteworthy strategic transformation for Apple. By launching new models more regularly and broadening their selections, Apple seeks to bolster its competitive advantage in the wireless audio landscape. As consumers look forward to the official announcement, the anticipation surrounding these advancements persists.