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iPhone 17 Event Scheduled to Unveil Major Advancements Beyond Yearly Product Refreshes

### Anticipating the iPhone 17 Event: A New Chapter for Apple

As Apple readies itself for the much-awaited iPhone 17 event next week, enthusiasm is mounting for what is expected to be more than just a standard tech announcement. The storyline surrounding this year’s reveal implies a notable transformation, giving the event a fresh and cutting-edge feel.

#### The Hurdle of Gradual Updates

With each iteration of a product, especially concerning the iPhone, the difficulty is in crafting a captivating narrative. Should Apple concentrate exclusively on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, it might risk delivering what appears to be a sequence of gradual updates. Although these devices are certainly attractive to both loyal users and those who upgrade yearly, the event will highlight much more.

#### Unveiling the iPhone 17 Air

Among the most thrilling announcements anticipated is the launch of the iPhone 17 Air. This model is expected to have an entirely new form factor, including alterations in dimensions and an inventive external camera design. The sleek design is likely to draw users who might normally favor other models, adding a fresh aspect to the iPhone range.

#### Beyond the iPhone: Apple Watch and AirPods

The excitement of the forthcoming event goes beyond the iPhone. Apple Watch releases generally follow a familiar pattern, with each new series offering slight upgrades. However, the Apple Watch Ultra 3 is set to disrupt this trend. After a year of few updates post the Ultra’s debut, the Ultra 3 is anticipated to bring substantial new capabilities, appealing to a wider audience.

Likewise, the AirPods Pro 3 are keenly awaited following the triumph of the AirPods Pro 2. With three years elapsed since the last significant update, there are high hopes for new features that will entice both new buyers and those seeking an upgrade.

#### New Accessories and OS Updates

In addition to hardware enhancements, Apple is expected to reveal a new TechWoven case option for the iPhone 17, along with a Crossbody Strap accessory. These additions highlight Apple’s continuous dedication to innovation in both product design and user engagement.

Furthermore, the event will conclude with the unveiling of a major redesign of Apple’s operating systems. The jump from iOS 18 to iOS 26 is likely to bring a visual refresh that will rejuvenate the user experience across all Apple devices, including iPhones, iPads, Macs, and more.

#### Conclusion

As we eagerly anticipate the September 9 event, the excitement is unmistakable. With a lineup that vows to deliver not just new devices but also a redefined user experience, Apple is poised to enthrall its audience once more. The blend of groundbreaking hardware, novel accessories, and a thorough OS redesign positions this event as a pivotal moment in Apple’s journey. Fans and tech aficionados alike are keen to discover what Apple has planned.

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How the USB Port on Your Router Can Revolutionize Home Entertainment

the cost of an Apple TV+ subscription goes up, and there’s always the chance for other streaming companies to increase their charges. Moreover, each platform features its own selection of exclusive films and TV series, making it almost essential to subscribe to multiple streaming services. However, alternatives exist to enjoy excellent content without these services, and you can access them by making use of your router’s USB port.

The USB port located at the rear of your network’s router can be utilized to share devices like a printer with any smartphone, tablet, laptop, or desktop computer connected to the network. This applies regardless of whether you lease the router from your internet service provider or have bought one independently. Additionally, any USB storage device can also be made available throughout the network, effectively allowing you to establish your own home streaming service.

Establishing a home media server

Report Indicates Optimistic Forecast for iPhone 17 Pricing from Apple

**Apple’s iPhone 17 Collection: Pricing Expectations Before the Launch**

As excitement grows for Apple’s forthcoming iPhone 17 event slated for September 9, 2025, market analysts have been diligently tracking expected pricing adjustments for the new models. In a surprising twist to earlier forecasts predicting price increases across the spectrum, a recent report from JPMorgan indicates that shoppers might be greeted with favorable pricing news.

### JPMorgan’s Pricing Predictions

In a research note disseminated to 9to5Mac, JPMorgan has detailed its outlook for the iPhone 17 collection, suggesting that price hikes may be minimal or entirely absent for the majority of models. Traditionally, analysts have forecasted price increases for fresh iPhone launches, but JPMorgan’s analysis offers a refreshing viewpoint.

Here’s a summary of the anticipated pricing for the iPhone 17 models:

– **iPhone 17:** $799 (no increase)
– **iPhone 17 Air:** $899-$949 (no increase or a $50 increase)
– **iPhone 17 Pro:** $1,099 (a $100 increase, but with enhanced starting storage)
– **iPhone 17 Pro Max:** $1,199 (no increase)

The iPhone 17 Pro is the sole model expected to experience a definitive price hike. Nonetheless, this increase might be balanced by the fact that it will feature more initial storage than earlier models, which could rationalize the expense.

### Storage Modifications in the iPhone 17 Pro

The iPhone 17 Pro is speculated to begin at 256GB, doing away with the lower 128GB option that was offered with the iPhone 16 Pro. This adjustment implies that the price for the 256GB variant will stay the same as last year’s model, effectively making the updated version more attractive without a significant price surge.

### The iPhone 17 Air: A New Design

The iPhone 17 Air, which takes the place of the Plus model, offers a distinct scenario. As a new design, it could potentially warrant a higher price range. Launching the iPhone 17 Air at $899 would correspond with the anticipated features, while a price of $949 might also be conceivable considering its ultra-slim architecture.

### Conclusion

Should JPMorgan’s forecasts prove accurate, the iPhone 17 lineup may debut at prices akin to the iPhone 16 series, with only slight modifications related to storage options. This could be a welcome relief for consumers who have been preparing for possible price hikes. As the launch date nears, many are left pondering whether Apple will indeed uphold these prices or make last-minute changes.

Are you expecting a price rise for the iPhone 17 lineup? Share your opinions in the comments.

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Amazon Prime to Limit Benefit Sharing Exclusively to Household Members

Amazon has revealed a major update for Prime subscribers: the termination of the Prime Invitee program, set to take effect on October 1. This initiative permitted non-Prime members to enjoy the advantages of Prime’s swift, free shipping through invitations from a Prime subscriber.

Originally, the Prime Invitee program permitted subscribers to invite numerous friends or family members from outside their residence to take advantage of free shipping. Nevertheless, over time, Amazon limited this program to foster more signups for Prime memberships.

Starting October 1, individuals who have been invited to share in Prime shipping benefits will no longer have this advantage. Amazon has started informing impacted users, providing a reduced first-year Prime subscription to motivate them to sign up.

Although the Prime Invitee program is concluding, Amazon is reminding subscribers about the ‘Amazon Family’ plan, which facilitates benefit sharing among members of the same household.

This change signifies a shift in Amazon’s strategy for its Prime service, concentrating on expanding membership rather than permitting wider access to shipping benefits.

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Uncover the Multifunctional Capabilities of Your Vehicle’s USB Port

running dashboard technology for your upcoming road trip.

Certain ports are designed for charging only, providing limited power for gadgets such as earbuds or smartwatches. Others offer USB-C Power Delivery, enabling you to charge tablets and laptops during your drive. Some ports facilitate data transfer for navigation, entertainment, and additional vehicle technology. If you’re aware of its hidden capabilities, your USB port can become one of the most valuable resources in your vehicle.

Once you understand that your USB port can perform more than just charge devices, one of the initial ways to leverage this is by ensuring your car’s software is current — let’s explore how this operates.

Refresh your car’s firmware

Guide to Viewing Apple’s iPhone 17 ‘Jaw Dropping’ Event: Live Stream Information, Start Time, and Essential Highlights

the keynote referred to as “Awe Dropping” by Apple in their invitations is anticipated to unveil four models of the iPhone 17, along with the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and a new version of AirPods Pro.

While various media figures, content producers, and developers were granted access to view the event in the Steve Jobs Theater, the keynote will be available for anyone to watch online, since it will be pre-recorded. Following the pandemic, Apple transitioned its events from live presentations to pre-recorded formats, which resulted in a more dynamic presentation style, albeit with reduced interactivity.

Post-keynote, visitors at Apple Park will have the opportunity to get hands-on experience with several of the new products the company is set to unveil. Reviews of the iPhone 17 are expected to surface online prior to the official launch, projected for September 19. With that in mind, here’s all the information you require to watch the iPhone 17 “Awe Dropping” event on September 9.

How to watch the iPhone 17 announcement event

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Insider Discloses That Touch ID Sensor for Foldable iPhone Will Not Be Incorporated Beneath the Display

Apple’s fully-glass iPhone 20 model, which will celebrate the 20th anniversary of the iPhone. At the moment, the iPhone 17 Air is the only definite release among the three, as Apple is anticipated to introduce this ultra-slim model in just a few days.

While there are conflicting rumors about Apple’s production strategies for the iPhone 20, it appears that the iPhone 18 Fold is set to be revealed in September 2026. Numerous rumors this year suggest that Apple has opted to unveil its inaugural foldable device alongside other members of the iPhone 18 lineup in 2026. Reports from a variety of sources also seem to support this narrative. The iPhone 18 Fold’s display is designed to feature a minimal crease in the center due to Apple’s advancements in screen technology and its eagerness to invest more than competitors. This ultra-thin foldable will come equipped with two rear cameras and is expected to start at approximately $2,000.

Notably, the first foldable iPhone is set to reintroduce Touch ID to the iPhone line. This is the fingerprint-sensing technology that Apple eliminated from its devices in 2017 with the launch of the all-screen iPhone X. Analyst Ming-Chi Kuo initially brought up the iPhone 18 Fold’s Touch ID sensor in March. On Monday, the analyst reiterated the return of Touch ID, indicating that Apple will likely follow the same method that most competitors have utilized. The Touch ID button is expected to be positioned on the side instead of underneath.

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Marshall Unveils Heston 60 Soundbar and Sub 200 Subwoofer for Improved Home Audio Experience

Heston 120 soundbar marks the company’s inaugural foray into the home audio industry. Featuring Dolby Atmos and DTS-X technologies, the brand incorporated 11 drivers for delivering immersive audio with deep bass. To broaden this newly launched series, the company is introducing the Heston 60 soundbar and the Heston Sub 200 subwoofer.

Marshall describes the Heston 60 as its “compact yet powerful” TV soundbar, aiming to provide solutions for a wider array of televisions and environments. This model is ideal for individuals who might have limited space at home but still desire high-quality sound. Nevertheless, the audio company ensures a fantastic experience with both offerings.

The latest Marshall Heston 60 soundbar shares a similar aesthetic to the Heston 120, featuring tactile controls, a woven salt-and-pepper grille, and a PU leather exterior, elements also found in other offerings from the brand, like the new Kilburn 3 speaker. The Heston 60 is equipped with Dolby Atmos capabilities, multi-wireless connectivity, various sound modes, and the versatility to be placed on a TV stand or mounted on the wall.

“For Heston 60, we drew inspiration from the Heston 120, emphasizing instrument clarity and crisp vocals, while still delivering robust sound for its dimensions. Our goal was to make it exceptional for TV and movies without sacrificing its musical performance,” stated Ed Camphor, the lead for audio technology and tuning at Marshall.

Marshall broadens home audio range with its debut subwoofer

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Samsung and Huawei Shift to Trifold Models as They Prepare for the Launch of the iPhone Fold

### The Emergence of Trifold Smartphones: Examining Innovations from Huawei and Samsung

As the smartphone industry progresses, foldable technology is becoming more popular, with leaders like Huawei and Samsung at the forefront. While Apple is still gearing up for its expected iPhone Fold in a year, Huawei has already launched its Mate XT, a device that highlights a revolutionary trifold design. Samsung is also getting ready to present its own trifold smartphone, suggesting a competitive environment in the foldable sector.

#### Huawei’s Mate XT: A Revolutionary Device

Huawei pioneered the trifold smartphone market with the Mate XT, which boasts an innovative dual-fold mechanism allowing for three distinct screen sizes:

– **Single Screen:** 6.4 inches
– **Dual Screen:** 7.9 inches
– **Triple Screen:** 10.2 inches

This adaptability meets a variety of user requirements, ranging from easy navigation to increased productivity. The company outlines the advantages of each mode, underscoring the gadget’s flexibility for diverse tasks.

Even with its cutting-edge design, the Mate XT has encountered hurdles in market significance, mainly due to its steep price of nearly $4,000 and limited distribution, as it was exclusively launched in China. However, the positive sales feedback has sparked plans for a second-generation version, which will broaden its availability to additional countries, though still leaving out the US and Europe.

#### Samsung’s Forthcoming Trifold Smartphone

Samsung is set to join the trifold market, with anticipation for an international release. Speculation indicates that the company may disclose its device at an Unpacked event, potentially on September 29th. While details regarding pricing are not yet available, it is expected that Samsung’s offering will also target the premium segment.

The launch of Samsung’s trifold smartphone brings forth questions regarding market acceptance and pricing tactics. As Apple prepares to step into the foldable arena, it will be essential to determine if the trifold format has captured consumer interest.

#### The Prospects of Foldable Smartphones

The introduction of trifold smartphones signifies a major evolution in smartphone design, providing users with improved functionality and versatility. As companies like Huawei and Samsung challenge the limitations of foldable technology, the industry will closely monitor whether these innovations will be transient or set a new benchmark in mobile devices.

In summary, the foldable smartphone market is ready for expansion, with Huawei and Samsung at the helm. As these companies enhance their products and respond to consumer demands, the outlook for foldable technology appears bright.

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Apple TV 4K Debuts Right on Schedule for Dolby Vision 2 Compatibility

**Apple TV 4K and the Upcoming Dolby Vision 2 Standard**

Apple is set to reveal a new Apple TV 4K this autumn, possibly as early as next week. This announcement coincides with Dolby’s introduction of its latest Dolby Vision 2 standard, which aims to improve the viewing experience and could align perfectly with the new Apple TV hardware.

### Apple TV 4K’s Legacy of Supporting Video Standards

The Apple TV 4K has distinguished itself as a premium choice in a landscape populated with less expensive alternatives. One of the primary reasons for its elevated price is its compatibility with top video and audio standards in the home theater sector. The current Apple TV 4K accommodates a range of 4K standards, including Dolby Vision, HDR10+, 4K HDR, and 4K SDR. Given this background, it is very likely that the forthcoming Apple TV will be compatible with the newly announced Dolby Vision 2 standard.

The timing of Dolby’s announcement indicates that the new Apple TV 4K might either support this technology from launch or soon afterwards.

### Advantages of Dolby Vision 2 Support

Dolby Vision 2 brings several features designed to enhance the user experience:

– **Content Intelligence**: This AI-based feature delivers tailored picture settings depending on the content being shown.

– **Precision Black**: This feature tackles frequent viewer concerns regarding dark images by improving clarity without compromising artistic vision.

– **Light Sense**: This technology fine-tunes picture quality through sophisticated ambient light detection, ensuring optimal viewing in diverse lighting situations.

– **Sports and Gaming Optimization**: New improvements such as white point adjustments and motion control specifically address the needs of live sports and gaming.

Furthermore, Dolby Vision 2 boasts a revamped image engine and a feature known as Authentic Motion, which strives to provide a more cinematic atmosphere by reducing unwanted judder in scenes.

Hisense has already confirmed support for Dolby Vision 2 on its televisions, and it is anticipated that other brands will follow, given the success of the original Dolby Vision.

### Conclusion

The expected introduction of the new Apple TV 4K, combined with the innovations of Dolby Vision 2, promises to significantly enhance the home viewing experience. As consumers look forward to the official announcement, the potential advantages of Dolby Vision 2 are sparking enthusiasm among technology lovers and casual viewers alike.

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