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Apple is going all-in on the charming mini-Finder character it introduced for the MacBook Neo promotion. View the ads here.

### Apple Goes All-In on Tiny Finder Character, Internet Cheers

It has been fascinating to observe Apple’s marketing for the fresh MacBook Neo. While it undoubtedly targets younger generations unfamiliar with the Mac, it also stands out as one of Apple’s most enjoyable campaigns in a long while.

Amid the somewhat mindless TikTok clips from the initial ad run, Apple hosted a livestream featuring a lovable character that the online community quickly named Tiny Finder Character. In the subsequent days, there was no shortage of 3D models, 3D-printed designs (which you can create at home), wallpapers, and various fun creations showcasing Tiny Finder Character.

And now, Apple has launched a new series of videos on TikTok where Tiny Finder Character either stars as the main figure or makes a fleeting appearance, as the videos proceed to hint to Gen Z users that its tools are, like, super handy or something.

Check them out below:

#### Get Festive!

#### DND

#### Garageband

#### Talking to Yourself Has Never Been Better

#### Glamour

#### Stacks

Apple appears to be crafting a profile mosaic with additional videos featuring Tiny Finder Character, suggesting that more clips may be forthcoming.

**Update, April 2:** Apple has uploaded three new videos to its TikTok profile:

#### You Can Text on Mac

#### abc123!!!omg

#### Dear Diary…

What are your thoughts on Tiny Finder Character? Share with us in the comments.

### Worth Checking Out on Amazon

### iPhone 18 Lineup: Emphasis on Color Instead of Design Alterations

Recent leaks indicate that the forthcoming iPhone 18 Pro will lack a black color variant, with the prominent design shift being the introduction of new color selections throughout the range. Although the iPhone 18 series is predicted to preserve a familiar look akin to its predecessors, it will launch with an assortment of novel colors that may attract consumers.

#### Design Continuity with Subtle Enhancements

The iPhone 18 lineup is expected to present only a handful of significant updates in comparison to the iPhone 17 series. The Pro and Pro Max variants will feature a reduced Dynamic Island and a more unified appearance with the back glass and aluminum materials. Nonetheless, according to leaker Fixed Focus Digital, the key design modification will focus on new color choices rather than marked changes to the device’s physical design.

The overall framework, including bezels and edges, is likely to stay mostly the same. This choice aligns with Apple’s longstanding practice of rolling out major design revisions every other year, with the iPhone 17 having already introduced considerable changes.

#### Fresh Color Selections

The iPhone 17 Pro’s Cosmic Orange was a favored option, and this year’s lineup is rumored to feature a new ‘deep red’ variant, along with other colors under evaluation such as purple and coffee brown. These new color selections are regarded as a method to breathe fresh life into the lineup without modifying the core design.

#### Future Outlook

With the iPhone 17 having implemented significant design reforms, the absence of major updates in the iPhone 18 lineup is not unexpected. Industry speculation implies that the next substantial redesign may take place with the 20th anniversary iPhone, potentially incorporating more groundbreaking changes, including advancements in display technology.

As the launch date draws near, consumers are left curious about the new colors that will be introduced. Feedback and preferences from the community could sway Apple’s final choices on the color array for the iPhone 18 series.