Rumors surrounding Apple’s extension of its ‘Ultra’ product range have gained momentum, with a recent report suggesting that the technology leader’s forthcoming foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ respectively.
### Macworld Report on Apple’s ‘Ultra’ Branding
Per a report by Filipe Espósito at Macworld, Apple is poised to roll out major enhancements to its iPhone series this year, including its inaugural foldable device. While numerous media outlets have labeled this gadget the “iPhone Fold,” Macworld has received intel indicating that Apple will use the “Ultra” branding for this new version.
A source knowledgeable about Apple’s intentions has shared that the company is focused on broadening its Ultra branding, with the premier iPhone anticipated to debut this autumn. Furthermore, the report implies that Apple plans to apply the Ultra branding to its Mac series as well.
Mark Gurman has previously covered Apple’s desire to expand its ‘Ultra’ products, and recent leaks from Weibo have validated that ‘iPhone Ultra’ is the expected designation for the foldable unit.
The iPhone Ultra is set to be revealed in September, alongside the iPhone 18 Pro and Pro Max. Prominent features of the new variant include:
– A book-style fold with a crease-free interface
– An outer screen measuring about 5.5 inches and an internal display of 7.8 inches
– An A20 Pro chip plus a C2 cellular modem
– Custom iOS 27 functionalities for simultaneous app operation
– Main and Ultra Wide rear cameras, in addition to a front camera on each screen
– Touch ID incorporated into the power button
### The MacBook Ultra
Simultaneously, the MacBook Ultra is expected to be a premium model previously anticipated to be released as the M6 MacBook Pro. This forthcoming MacBook Ultra is likely to showcase:
– A refreshed industrial design
– A touchscreen OLED panel
– Dynamic Island rather than a conventional notch
– Possibly a C2 cellular modem
Macworld’s report highlights that Apple aims to launch the iPhone Ultra in September, with the MacBook Ultra also scheduled to release this year, although it could be postponed until early 2027.
The rollout of ‘Ultra’ branding across more Apple offerings prompts inquiries regarding the company’s strategy and market positioning. As consumers look forward to these upcoming devices, the enthusiasm surrounding Apple’s groundbreaking developments continues to escalate.
