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Apple TV has established crime thrillers as one of its most prominent genres, and this trend is set to continue with three distinct new series set to debut shortly. Here’s what is on the horizon.

## Widow’s Bay: April 29

Matthew Rhys (‘The Beast in Me’) portrays the mayor of a quaint New England town—Widow’s Bay—that may indeed be under a curse.

Widow’s Bay starts **Wednesday, April 29** with its opening two episodes, followed by weekly releases until June 17, and a special two-episode release on May 27.

Here’s the series summary and the latest trailer from Apple:

> “Widow’s Bay” is a charming island town located 40 miles from the New England coast. However, something sinister lies beneath the surface. Mayor Tom Loftis (Matthew Rhys) is eager to revitalize his declining community. With no Wi-Fi and unreliable cellular service, he faces the challenge of superstitious residents who believe the island is cursed. He seeks their respect, but they see him as weak and timid. Yet Loftis is resolved to create a better future for his teenage son and transform the island into a tourist hotspot. Miraculously, success comes as tourists begin to arrive. Sadly, the locals’ beliefs prove accurate. After years of tranquility, the old tales that once seemed unbelievable start to manifest once more.

## Unconditional: May 8

What transpires when a family getaway morphs into your worst nightmare, revealing a beloved one as someone you never expected? This is the premise of the upcoming thriller Unconditional.

Unconditional arrives on Apple TV on **Friday, May 8** with its initial two episodes, followed by weekly releases until June 19.

Here’s the summary of the series along with the trailer:

> “Unconditional” tells the story of a mother-daughter trip that becomes a nightmare when 23-year-old Gali (Ronn) is detained for drug trafficking in Moscow. Her mother, Orna (Chamami), adamantly denies the charges — but her desperation to free Gali leads her into a lethal entanglement of crime and corruption.

## Maximum Pleasure Guaranteed: May 20

Starring Tatiana Maslany (‘Orphan Black,’ ‘The Monkey’) and Jake Johnson (‘New Girl’), Maximum Pleasure Guaranteed is a fresh crime thriller with a darkly comedic angle.

Maximum Pleasure Guaranteed premieres **Wednesday, May 20** with its first two episodes, followed by weekly releases until July 15.

Here’s the plot summary, along with the trailer:

> “Maximum Pleasure Guaranteed” tracks newly divorced mother Paula (Maslany) as she tumbles down a perilous path of blackmail, murder, and youth soccer. Believing she witnessed a crime — all while navigating a custody dispute and an identity crisis — Paula embarks on her own investigation, which could expose a larger conspiracy while also holding the key to mending her family and rediscovering her identity.

For suggestions of current Apple TV shows, [check out these top selections](https://9to5mac.com/2026/04/13/apple-tv-is-about-to-have-three-top-tier-shows-airing-all-at-once/).

Apple TV is [offered for $12.99 per month](https://tv.apple.com/channel/tvs.sbd.4000?itscg=30200&itsct=tv%5C_box%5C_link&at=1000l3cvR), or you can obtain it at a reduced rate through [the Apple One bundle](http://one.apple.com/?at=1000l3cvR&itscg=30200).

Apple is largely anticipated to unveil the initial iPhone featuring a foldable screen this year. Although the launch date is still unclear, curiosity regarding the device’s name has generated significant dialogue.

### iPhone Fold: The Clear Choice

The title “iPhone Fold” appears to be the most apparent choice for characterizing a foldable iPhone. Nevertheless, some detractors contend that it lacks creativity, as it echoes the naming scheme employed by Samsung for its foldable gadgets. John Gruber of Daring Fireball emphasizes that a product title should evoke emotions rather than just describe functionality. Regardless, the moniker “iPhone Fold” aligns with Apple’s historical naming practices, such as “iPod touch,” which clearly conveyed its attributes.

### iPhone Duo: An Attractive Option

Another possible name is “iPhone Duo,” which implies a device with two displays. This appellation has gained support among tech aficionados and has been backed by various commentators. The term “Duo” is succinct and fits seamlessly within Apple’s current naming framework, akin to other product families like Air, Pro, and Max.

### iPhone Ultra: A High-End Implication

The term “iPhone Ultra” suggests a notion of premium quality and sophisticated features. While it corresponds with Apple’s branding strategy, it may not truly represent the essence of a foldable device. The designation “Ultra” is already linked with other premium Apple products, potentially causing confusion regarding the foldable iPhone’s persona.

### iPhone Folio: A Classy Flair

“IPhone Folio” presents a more elegant alternative, drawing inspiration from Apple’s existing “Folio” accessories for iPads. This name could inspire a sense of grace and sophistication, appealing to buyers in search of a high-end folding device. If the design resembles that of the iPhone Air, “iPhone Air Duo” might also be an appropriate choice, though it could be less probable.

### Conclusion

As conversations regarding the prospective names for the foldable iPhone persist, options like iPhone Fold, Duo, Ultra, and Folio remain viable candidates. Each name carries unique implications and branding possibilities. In the end, the official name will be disclosed soon, but the excitement surrounding it adds an intriguing dimension to the forthcoming launch. What do you believe the device should be named?

**Pluribus Season 2 Update: Filming Set to Commence This Fall**

Apple TV’s celebrated sci-fi series, *Pluribus*, is poised to make a comeback with its second season, and enthusiasts are keen for news. Recently, actress Karolina Wydra, who plays Zosia, shared important information about the timeline for the show’s production.

### Filming Schedule

In a conversation with *Screen Rant*, Wydra disclosed that *Pluribus* Season 2 is slated to begin filming “sometime in the fall.” Although a specific date hasn’t been established, the production team is targeting a kickoff in fall 2026. This update signifies a change from earlier announcements, which had been general and asked for the audience’s patience.

### Expected Premiere Date

If filming starts as intended in the coming months, there is a chance that *Pluribus* Season 2 might debut in fall 2027, two years following the initial season’s release. Nevertheless, a more cautious estimate indicates that viewers may have to wait until 2028 for the new season to air. The buzz surrounding *Pluribus*’s return is intense, particularly with the simultaneous production of other Apple TV programs, including *Severance* Season 3, which is also anticipated to begin filming shortly.

### Conclusion

As the enthusiasm mounts for *Pluribus* Season 2, fans can anticipate more definite updates as filming advances. The union of a devoted cast and a creative team focused on providing high-quality content ensures an exciting continuation of the series. For those looking to catch up on the first season or discover more Apple TV offerings, subscriptions are available for $12.99 monthly, with savings offered through the Apple One bundle.