# The Revival of *Focus* on Netflix: An Insight into the 2015 Crime Comedy
In the dynamic landscape of streaming, it’s not unusual for older movies to gain renewed interest on platforms such as Netflix. One notable example is *Focus*, a 2015 crime comedy featuring Will Smith and Margot Robbie. Although it received mixed critiques at its initial launch, *Focus* has recently surged to the forefront of Netflix’s viewing rankings, demonstrating that some films simply require another opportunity to shine.
## A Snapshot of *Focus*
Helmed by Glenn Ficarra and John Requa, the creative minds behind *Crazy, Stupid, Love*, *Focus* is a slick and stylish heist film exploring the realm of high-stakes con artists. Will Smith portrays Nicky Spurgeon, a veteran con artist who mentors the ambitious Jess Barrett (Margot Robbie) after she fails in her attempt to con him. The narrative tracks their intricate relationship as they traverse the treacherous and duplicitous world of cons, culminating in a reunion three years later in Buenos Aires, where Nicky is employed by a motorsports team owner.
The film also boasts a robust supporting cast, featuring Rodrigo Santoro, Gerald McRaney, Adrian Martinez, and B.D. Wong, providing additional depth to the ensemble and the universe of con artistry.
## Box Office Results and Critical Feedback
At its debut in 2015, *Focus* received a mixed response from critics. It currently boasts a 56% rating on Rotten Tomatoes, with some reviewers lauding its polished aesthetic and engaging leads, while others panned it for its lack of depth. Claudia Puig of *USA Today* notably remarked that the film “resembles a commercial for a luxurious brand of liquor, a high-end hotel, or an upscale vehicle more than a narrative-driven film.” Conversely, *Time* magazine gave a more positive appraisal, stating that *Focus* “approaches the modest ambitions and effortless charm of a 60-year-old Hitchcock.”
Despite the lukewarm critical reception, *Focus* performed reasonably well at the box office, earning $158 million globally. However, it seemed to lack a lasting cultural resonance, leading many to speculate that it would fade into obscurity.
## The Netflix Phenomenon: Why *Focus* is Gaining Popularity Again
Fast forward nearly ten years, and *Focus* has captured a new audience on Netflix. The film made its streaming debut on Sunday, November 10, 2024, and quickly ascended to the top of Netflix’s most-viewed movie list. As of Monday, it occupies the number one position, surpassing other popular films like *Meet Me Next Christmas*, *The Lost City*, and *The Secret Life of Pets*.
So what accounts for *Focus*’s resurgence? Several factors may contribute to its newfound fame:
1. **Star Power**: Both Will Smith and Margot Robbie have increased in prominence since *Focus* was released. Smith remains one of Hollywood’s most profitable stars, while Robbie has garnered widespread recognition from her roles in *Suicide Squad*, *I, Tonya*, and *Barbie*. Their collective star power likely attracted viewers, especially those who may have missed it during its original theatrical release.
2. **The Allure of Crime Stories**: Crime dramas and thrillers have consistently captivated audiences on streaming platforms, and *Focus* fits perfectly within this genre. The film’s storyline, focused on deception and high-stakes cons, provides the kind of intrigue and tension that keeps viewers engaged.
3. **Nostalgia and New Discoveries**: For some viewers, *Focus* may evoke a sense of nostalgia for a rewatch, while others are experiencing it for the first time. Streaming services like Netflix often breathe new life into older films, allowing them to connect with audiences who may have overlooked them in theaters.
4. **The Algorithms of Streaming**: Netflix’s recommendation algorithm significantly influences what becomes trending on the platform. Once *Focus* began to gain popularity, it was likely suggested to more users, further enhancing its visibility.
## The Talent Behind *Focus*
One of the film’s primary attractions is its skilled cast. Will Smith, as the veteran con artist Nicky, infuses the role with his signature charm and appeal, while Margot Robbie excels as the ambitious and clever Jess. Their chemistry on screen is evident, and it’s no surprise that they would later collaborate again in *Suicide Squad* (2016).
The supporting characters further enrich the film. Rodrigo Santoro portrays a wealthy motorsports team owner, while seasoned actor Gerald McRaney plays a hardened enforcer. Adrian Martinez delivers comic relief as Nicky’s tech-savvy associate, and B.D. Wong offers a striking performance as a high-stakes gambler.
Behind the scenes, directors Glenn Ficarra and John Requa inject their signature blend of
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