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Back Market Calls for the Conclusion of Rapid Technology through Projection at London’s Apple Store

**Advocating for Refurbished Technology: A Call to Action at Apple’s Covent Garden Store**

In a daring effort to promote sustainable technology usage, Back Market displayed a compelling message on the exterior wall of Apple’s Covent Garden Store in London: “Let’s end fast tech.” This initiative underscores the significance of purchasing refurbished devices rather than new ones, with the aim of inspiring consumers to make more considerate buying choices.

Apple’s Covent Garden store, the largest in London and formerly the biggest globally at its inauguration in 2010, stands as an iconic venue. Its architectural splendor merges the original elements of a 19th-century structure with contemporary design features, providing an apt setting for Back Market’s environmental call to action.

Back Market, which began in France and has since broadened its reach throughout Europe, focuses on offering professionally refurbished tech. The brand highlights the ecological advantages of opting for refurbished devices, particularly in light of the escalating electronic waste dilemma. In the United States alone, the average household owns around 21 electronic devices, many of which contribute to the concerning surge of e-waste, projected to rise by 4% each year.

The urgency to upgrade technology is widespread. Numerous consumers feel pressured to purchase the latest models, even if their current devices are performing adequately. A recent survey indicated that 45% of U.S. buyers experience this pressure, and notably, 44% of those intending to upgrade report still being content with their existing technology.

To counter this consumption cycle, Back Market proposes several strategies: extending the life of current devices, reusing older gadgets by giving them to family and friends, and choosing refurbished items instead of new ones.

While directing this campaign at Apple may appear unjust—considering that their products are recognized for durability—Back Market’s message resonates with the overarching issue of consumer behavior within the technology sector. Many individuals, including those who have acquired new devices, understand that refurbished alternatives could satisfy their needs just as effectively.

In summary, the initiative at Apple’s Covent Garden Store serves as a reminder of the significance of sustainability in technology consumption. By opting for refurbished devices, consumers can aid in minimizing electronic waste and fostering a more eco-friendly approach to tech ownership.

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Google Announces Heightened User Caution in Response to New Online Fraud Activities

These adjustments are beneficial; nevertheless, Google aspires for a greater number of individuals to embrace newer, more secure methods.

(Image credit: Nicholas Sutrich / Android Central)

Essential Information

  • In partnership with Morning Consult, Google’s research survey regarding scam awareness revealed that “more than 60%” of users in the U.S. have encountered scams.
  • In spite of the staggering figure, Google asserts that its survey findings show users have grown more “confident” in recognizing scams and steering clear of them.
  • The findings also highlight a significant divergence in online security behaviors, with over 60% of Gen X and Baby Boomers relying on passwords, while Gen Z and Millennials choose passkeys.
  • Recently, Google has increased its focus on enhancing scam/fraud detection software for Android phone calls and texts.

The internet is here to stay, just like scams; however, Google indicates that individuals’ online habits are evolving (in a positive direction).

Evan Kotsovinos, Google’s vice president of privacy, safety, and security, published a post regarding the collaboration with Morning Consult. The latter conducted a survey aimed at uncovering the modifications in users’ online behaviors with respect to scams and other malicious activities. The study indicated that “over 60% of US consumers have noticed a rise in scams over the past year, with one third having personally experienced a data breach.”

While this statistic appears significant (which it undoubtedly is), Google maintains that the data suggests a positive outlook. It notes that as users witness a greater number of scams online, they’ve also felt increasingly “confident in their capability to recognize” and evade them. Conversely, 61% of respondents in the survey indicated that most of these scams originated via email.

Review: CMF Buds 2 and Buds 2 Plus from Nothing Keep Budget Supremacy

Two excellent sets of earbuds, one unmatched price.

(Image credit: Apoorva Bhardwaj / Android Central)
Wired

(Image credit: Nicholas Sutrich / Android Central)

In Wired, AC Senior Editor Harish Jonnalagadda explores various hardware topics, encompassing devices, audio solutions, storage systems, and networking equipment.

I discussed <a data-analytics-id="inline-link" href="https://www.androidcentral.com/accessories

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OpenAI Film Unveiled: Perfect Performer for Sam Altman Character Disclosed

It was merely a question of when. OpenAI, the enterprise that has instilled dread in Hollywood due to its alarmingly potent AI tools, is on the verge of becoming the focus of a cinematic drama.

The tech firm that gained widespread recognition through ChatGPT, ignited worldwide discussions regarding the future of intelligence, and somehow managed to fire and rehire its CEO in less than a week in late 2023 is now at the center of a film deal forming at Amazon MGM (though as of this moment, nothing is confirmed). A buzzworthy director has already been attached — Luca Guadagnino, according to The Hollywood Reporter, whose filmography includes Challengers and Call Me By Your Name.

Now, let’s get to the crucial aspect: The casting.

When narrating the saga of OpenAI’s tumultuous 2023 power battle, the characters must be accurately represented. Sure, there are already a handful of A-list actors allegedly considering the project, but let’s face it. In my opinion, the ideal choices are evident, starting with who should portray OpenAI CEO Sam Altman.

OpenAI Sam Altman (Nicholas Braun)

In recounting OpenAI’s story, Altman is undeniably the pivotal character. He’s an ambitious, soft-spoken visionary who effortlessly balances an aura of control that may be slightly unsettling for some, while also being someone who seems wary of the colossal entity he helped build.

I’ve always perceived OpenAI’s CEO as having a bit of Cousin Greg vibe, so for this reason, my first casting choice is a clear winner; it has to go to Succession’s Nicholas Braun. He’s tall, awkward, and can convey the type of behind-the-scenes anxiety that any individual entrusted with “aligning artificial general intelligence to human values” must feel. Furthermore, I think we can all concur that, to borrow a line from Tom Wambsgans, you’ve got to break a few Gregs to create an Altman.

OpenAI chief scientist Ilya Sutskever (Will Arnett)

Continuing on, there’s absolutely no justification for why Will Arnett should not embody OpenAI’s former chief scientist Ilya Sutskever. Alright, alright, if I’m being truthful … I’m envisioning Arnett’s trademark deadpan delivery that would perfectly capture a line about doomsday scenarios or recursive self-enhancement. You just know that, at some stage, he would utter something with a similar existential resonance as his legendary Arrested Development lament (“I’ve made a huge mistake”).

OpenAI president Greg Brockman (Matt Damon)

We have two more significant roles to fill. Regarding OpenAI’s president, I would select Matt Damon due to his capacity to oscillate between youthful exuberance and world-weary depth — the ideal mix for the individual who resigned from OpenAI in protest and played a pivotal role in facilitating Altman’s return. Damon can convincingly portray both the optimism of constructing the future and the disenchantment of witnessing it almost unravel.

It’s Good Will Hunting meets The Martian meets Silicon Valley.

OpenAI chief technology officer Mira Murati (Nasim Pedrad)

As for Mira Murati — the interim CEO who stepped in during the whirlwind period of just a few days between Altman’s removal and reinstatement — you require someone exuding composure, intelligence, and a touch of enigma. SNL alum Nasim Pedrad fits the bill perfectly, not to mention she strikingly resembles Murati. I suspect Pedrad could effectively embody the ex-OpenAI CTO’s calm demeanor under pressure while subtly revealing the nuances beneath.

The planned OpenAI film, currently titled Artificial, is rapidly progressing through development with a high-caliber creative team and intends to commence shooting as early as this summer. If that schedule holds, we might soon witness dramatizations of Slack messages, boardroom conflicts, and exceedingly awkward all-hands gatherings set against San Francisco’s tech landscape sooner than anticipated.

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Speculated Characteristics of Galaxy Z Fold 7 and Z Flip 7 in Light of Upcoming Tariffs
(Image credit: OnLeaks via Android Headlines)

Essential Information

  • Reported pricing indicates the Galaxy Z Flip 7 is expected to begin at $1,099 and the Z Fold 7 at $1,899, consistent with their previous models in “most regions.”
  • Notwithstanding these reports, U.S. consumers may be confronted with a notable risk of 30-40% price hikes for both folding devices, due to possible new 25% tariffs on imported smartphones.
  • Although a recent court decision in the U.S. contested some tariffs, Samsung could pass these additional costs on to American consumers.

Recently, there has been a plethora of leaks concerning Samsung’s forthcoming foldables, with several speculations hinting at a potential launch in July for these devices. In the latest leaks, a source took to X to “confirm” that the Galaxy Z Flip 7 and Z Fold 7 will supposedly debut with the same pricing as their prior models (as noted by 9to5Google).

Previously, Samsung maintained pricing with the Galaxy S25 series, absorbing any extra manufacturing costs associated with the new devices.