In a notable initiative that could transform the landscape of mobile AI assistants, Perplexity AI—a burgeoning artificial intelligence startup—has allegedly initiated discussions with key smartphone producers Motorola and Samsung. The objective: to seamlessly integrate its AI assistant software directly into consumer devices, potentially as a preloaded or default feature. This tactical effort seeks to establish Perplexity AI as a formidable contender alongside established entities like Google’s Gemini and OpenAI’s ChatGPT.
A recent report from Bloomberg indicates that Perplexity AI is keenly pursuing integration agreements with smartphone original equipment manufacturers (OEMs) to expand its influence. Founded in 2022, the company has already achieved remarkable progress in the AI sector and is now aiming to weave its technology more intricately into the mobile landscape.
Insiders suggest that Perplexity has already clinched a deal with Lenovo, the parent company of Motorola. This arrangement would enable Perplexity’s AI assistant to be preloaded onto Motorola smartphones, including a tailored version specifically designed for models like the Motorola Razr Plus 2024. The assistant is set to be available as an alternative alongside Google’s Gemini, enhancing users’ flexibility in selecting their desired AI experience.
While discussions with Motorola seem to be progressing well, negotiations with Samsung are still reportedly in nascent stages. Samsung’s close collaboration with Google—especially in incorporating Gemini and other AI functionalities into its Galaxy devices—might hinder negotiations. Nevertheless, there is a sense of optimism. Samsung previously invested in Perplexity AI in 2024 and is contemplating an additional investment in 2025, indicating a potential desire to strengthen the partnership.
If successful, this collaboration could lead to Perplexity’s AI assistant being preloaded on Samsung devices or designated as the default assistant option. Such an outcome would signify a major advancement for the startup, given Samsung’s expansive global user base and its ongoing ambition to position its Galaxy series as the ultimate “AI Phone.”
The market for AI assistants is becoming increasingly crowded, with tech powerhouses like Google and OpenAI leading the charge. Google’s Gemini is thoroughly integrated into Android and Pixel smartphones, offering features such as Circle to Search and AI Overviews. Simultaneously, OpenAI’s ChatGPT continues to evolve with new functionalities and partnerships.
Despite the fierce competition, Perplexity AI is establishing a niche by providing a distinctive user experience centered on real-time information retrieval and conversational search. This strategy could resonate with users seeking alternatives to more established assistants, particularly if it is pre-installed on widely-used devices.
Both Motorola and Samsung have already made significant strides in developing their own AI ecosystems. Samsung’s Galaxy AI suite features capabilities such as real-time translation, smart photo editing, and advanced search functionalities. For instance, the Galaxy S25 series introduced enhanced AI Overviews and deeper integration with Google’s AI technologies.
In contrast, Motorola has been piloting its Moto AI suite, which includes features like notification summaries, improved voice recording with transcription, and memory recall tools. The company has indicated that user insights from its beta program will inform future AI experiences on its devices.
If Perplexity AI successfully incorporates its assistant into Motorola and Samsung smartphones, consumers could enjoy greater options and innovations in the AI assistant arena. Having various AI choices preloaded on a device would empower users to select the assistant that best aligns with their requirements, whether for productivity, search, or general assistance.
Furthermore, Perplexity’s emphasis on real-time, precise information could set it apart from rivals that heavily depend on large language models trained on static datasets. This characteristic could render it particularly valuable for users in search of current answers and contextual insights.
While the agreement with Motorola seems to be approaching completion, the result of Samsung’s discussions remains unknown. However, the interest of both companies in considering Perplexity AI as a viable partner highlights the increasing significance of AI in the mobile landscape.
As smartphone manufacturers continue to
