### Phil Schiller to Be Interviewed at SXSW 2023
Apple Fellow Phil Schiller is scheduled to engage in an interview at the South by Southwest (SXSW) festival in Austin, Texas, on March 18, 2023, at 2:30 p.m. Central Time. The session will be led by David Pogue, acclaimed author of the new book *Apple: The First 50 Years*.
#### Insights into Apple’s Triumph
During this discussion, Pogue will examine the crucial factors that have led to Apple’s exceptional triumph over the last fifty years. He will investigate themes such as simplicity, elegance, stylish design, the principle of crafting integrated products, a streamlined product lineup, and a robust dedication to customer satisfaction. Schiller, who has been instrumental in the launch of numerous iconic Apple products, will share his experiences and perspectives gained over his lengthy tenure with the company.
#### Phil Schiller’s Position at Apple
In the past, Schiller held the role of Senior Vice President of Worldwide Marketing, where he was the public representative for Apple’s product unveilings and marketing approaches. Since his shift to his current position as an Apple Fellow, Schiller has stepped back from public interviews, making this forthcoming session particularly significant for enthusiasts and industry watchers.
#### SXSW Session Information
Participants at SXSW can follow the session through the official SXSW itinerary. The interview is expected to offer insightful viewpoints on Apple’s evolution and future as it embarks on its second fifty years. After the event, the discussion will be made available to the public for those who are unable to attend.
#### Previous SXSW Highlights
Last year, Eddy Cue, Apple’s Services leader, took part in a SXSW interview with actor Ben Stiller, illustrating the festival’s legacy of showcasing notable figures from the tech sector in dynamic conversations.
This forthcoming interview with Phil Schiller is anticipated to be a standout event at SXSW 2023, providing a rare chance to gain insights from one of the pivotal individuals behind Apple’s achievements.