# Philips Launches Next-Gen Hue Play HDMI Sync Box
Philips has recently unveiled an intriguing upgrade to its well-received Hue Play HDMI Sync Box, a device enabling users to synchronize their Philips Hue smart lights with visuals on their TVs. This new iteration of the Sync Box is filled with improvements designed to align with the latest innovations in home entertainment, making it essential for smart home aficionados and gamers.
## What’s New for Philips Hue Products
### HDMI 2.1 Compatibility
A key feature of the updated Philips Hue Play HDMI Sync Box is its transition to HDMI 2.1. This newest standard accommodates resolutions of up to 8K and refresh rates up to 120Hz, thereby ensuring compatibility with the latest gaming consoles such as Sony’s PlayStation 5 and Microsoft’s Xbox Series X. Consequently, users can now synchronize up to 10 color-capable Philips Hue lights to align with on-screen activity, crafting an engaging viewing environment that enhances gaming and movie experiences.
### New Lighting Effects and Customization Features
The revamped Sync Box also adds four fresh lighting effects: Cosmos, Underwater, Enchant, and Sunbeam. These effects are customizable, enabling users to modify brightness, speed, and base color to establish a unique atmosphere that aligns with their mood or the viewing content. Existing effects can also be tweaked, providing users with the versatility to personalize their lighting experience.
### Enhanced App Functionality
Alongside the new hardware, Philips is releasing an upgraded version of its Hue app. This app will include various enhancements, such as the capability to set up multiple Hue Bridges within a single household. Users will have the convenience of controlling all their devices without the need to switch between Bridges. Furthermore, the app will soon support integration with popular voice assistants like Alexa and Google Home, facilitating smooth control of Philips Hue Secure cameras.
A notably innovative feature is the addition of augmented reality (AR) capabilities, which will allow users to preview how Hue lights would appear in their specific spaces before making a purchase. This represents a major advancement in enhancing customer experience and ensuring users can make well-informed choices regarding their smart lighting configurations.
### A Transformative Change for Home Entertainment
Jasper Vervoort, Business Leader for Philips Hue at Signify, conveyed enthusiasm about the new product, stating, “We are excited to introduce the next generation Philips Hue Play HDMI sync box 8K that is compatible with the latest gaming console features that are only starting to emerge, marking it a true game changer.” This sentiment highlights the potential influence of the new Sync Box on user interactions with their home entertainment setups.
## Pricing and Availability
The new Philips Hue Play HDMI Sync Box is available for purchase starting today, retailing at $349.99. Additionally, Philips is debuting a new pendant light, the Philips Hue Ensis, available in black or white and priced at $479.99. For further details and to explore Philips Hue’s complete product range, interested consumers can visit the [Philips Hue website](https://www.philips-hue.com/) or browse their offerings on [Amazon](https://amzn.to/3AT7z6K).
## Conclusion
With the launch of the next-generation Philips Hue Play HDMI Sync Box, Philips reaffirms its position at the forefront of smart home lighting technology. The integration of HDMI 2.1 compatibility, new lighting effects, and enhanced app functionality makes this product a vital addition for anyone aiming to enhance their home entertainment experience. Whether you are a gamer or a film enthusiast, the new Sync Box promises to enliven your content in ways you previously thought unimaginable.
