Pinterest unveiled a feature called “Promote a Pin” on Tuesday, allowing users to easily expand the reach of their Pins. This tool targets various users, from individuals to small businesses, enabling them to connect with a broader audience without complex advertising strategies.
Set to debut in the U.S. in the upcoming weeks, Pinterest plans to eventually extend this service worldwide.
The platform, boasting 619 million active users, reports over 80 billion searches each month, surpassing the 75 billion searches on ChatGPT. This high volume means Promoted Pins can engage a vast user base. Notably, over half of these searches are for commercial purposes.
The Promoted Pin tool employs the Taste Graph system, which is trained on billions of images, to target likely converters. It is particularly useful for those new to digital marketing, offering tools like adjustable budgets. For example, fashion creators can amplify the exposure of capsule wardrobe content.
Advertisers can customize parameters such as daily budgets, campaign duration, and target audience. The Promoted Pin interface also provides estimated outcomes based on chosen parameters.
“From entrepreneurs to global brands, we’re simplifying the process for businesses of all sizes to reach the right audiences and grow on Pinterest. Promote a Pin represents a major stride in eliminating barriers and providing simple, effective tools for expanded opportunity and sustainable growth,” stated Pinterest’s Chief Business Officer, Lee Brown.
Pinterest is also trialing a Performance+ Catalog Sales campaign to allow merchants to promote products directly via the Pinterest Shopify app or Ads manager.
The year began challenging for Pinterest, marked by a 15% staff reduction in January as it shifted focus to AI development. Q4 2025 results were underwhelming, with both earnings and future forecasts missing analyst predictions. However, a positive development occurred as activist investor Elliot committed a $1 billion investment in February, optimistic about AI-driven growth.