# Google’s Pixel 9 Series: A Transformational Force in Q3 2024
**It appears that Google has hit the mark more than once this time around.**
The Pixel range from Google has traditionally been a small player within the smartphone sector, but recent sales data indicates that the tech powerhouse is finally gaining notable traction. A new **Counterpoint Research** report states that Google achieved its highest-ever market share in Q3 2024, driven by the successful launch of its **Pixel 9 series**. This advancement signifies a remarkable achievement for Google, which has historically found it challenging to contend with major players like **Samsung** and **Apple**.
## Essential Insights
– Google has secured its highest-ever market share in Q3 2024, mainly due to the success of the **Pixel 9 series**.
– The Pixel 9 range comprises three traditional phones and one foldable, all equipped with **Gemini’s on-device AI software**.
– Samsung and Apple maintain their lead in the market, taking the top two positions, respectively.
– Google’s expansion aligns with a broader trend in the smartphone market, which experienced a 2% year-over-year (YoY) boost in sales for Q3 2024.
## A Robust Quarter for Google
The third quarter of 2024 has proven critical for Google. According to **Counterpoint Research**, the global smartphone market registered a 2% YoY growth, marking the fourth consecutive quarter of upward movement. While the overall market is expanding, Google’s results are particularly noteworthy. **Tarun Pathak**, Research Director at Counterpoint, highlighted that Google achieved its “highest-ever smartphone volumes” during this timeframe, although precise figures weren’t revealed.
Google’s achievements are especially impressive in light of the competitive environment. **Samsung** continues to lead with a 19% market share, followed by **Apple** at 16%. **Xiaomi**, a Chinese company, holds third place with 14%. In spite of these industry leaders, Google’s Pixel series has successfully established a growing share of the market, particularly in regions such as **LATAM**, **Western Europe**, and **Japan**, which have driven sales growth.
## The Pixel 9 Series: A Central Catalyst
The triumph of the **Pixel 9 series** plays a crucial role in Google’s remarkable Q3 outcomes. The series features three traditional phones—the **Pixel 9**, **Pixel 9 Pro**, and **Pixel 9 Pro XL**—as well as a foldable option. These devices have been well-received, significantly due to their incorporation of **Gemini’s on-device AI software**.
The Pixel 9 series has effectively given substance to the AI jargon that has circulated for years. Featuring tools like **Pixel Screenshots**, **Gemini Live**, and **Circle to Search**, the Pixel 9 offerings present a variety of AI-enhanced capabilities that enrich the user experience. These functionalities rely on Google’s **Tensor G4 SoC**, which, while only a slight upgrade from the prior version, has proven to deliver reliable performance.
## An Expanding Footprint in the U.S.
Google’s advancement is not confined to the global arena. In the U.S., the company has been experiencing a positive trend, even as the wider smartphone market has encountered difficulties. A report from March 2024 indicated that Google was the sole OEM to document an increase in market share in the U.S. throughout 2023, with its share nearing 5% by year’s end. While Google still faces challenges in rivaling Samsung and Apple within the U.S., this growth is a promising indicator for the company.
## What Lies Ahead for Google?
With the Pixel 9 series fueling this growth, the question emerges whether Google can sustain this pace. The **Tensor G4** chip has performed admirably, but it was merely a minor advancement over its predecessor. However, the anticipated **Tensor G5** is predicted to be a revolutionary step forward. Reports suggest that the Tensor G5 will represent Google’s first fully customized SoC, developed in collaboration with **TSMC**. This innovative chip could provide Google with the competitive advantage needed to continue its upward trajectory in the smartphone market.
## Final Thoughts
Google’s achievements in Q3 2024 clearly indicate that the company is finally establishing a foothold in the fiercely competitive smartphone landscape. The success of the **Pixel 9 series**, along with the company’s commitment to AI-driven features, has positioned Google to attain its highest-ever market share. While Samsung and Apple continue to dominate, Google’s growth signals that the company is heading in a favorable direction.
As we anticipate the launch of the **Tensor G5** and future Pixel models, it will be intriguing to observe whether Google can maintain this upward momentum. For now, it seems that Google has indeed managed to get several things right.
