Canada’s Premium Smartphone Market Welcomes Foldables
Canada’s smartphone landscape is undergoing a significant transition towards high-end devices, with foldable smartphones gaining popularity thanks to their stylish designs and improved productivity capabilities. In spite of a 4% drop in total phone sales in 2023, the premium market is flourishing, fueled by consumer interest in cutting-edge technology and targeted carrier promotions.
Apple remains the leader in the high-end sector, closely trailed by Samsung, which provides a blend of flagship and reasonably priced premium choices. Google Pixel has also made notable advancements, claiming the third position in Canada’s premium phone competition, as reported by Counterpoint Research.
Devices priced above $700 now represent 75% of all shipments in Canada, highlighting a robust consumer inclination towards high-end technology. Major network providers such as Bell, Rogers, and TELUS play a crucial role in this movement, presenting appealing offers and service packages to enhance the accessibility of premium gadgets.
Foldable smartphones are steadily gaining traction in Canada, with Google slated to launch the Pixel 9 Pro Fold in 2024, challenging Samsung’s Galaxy Fold and Flip. While premium devices are experiencing growth, mid-range smartphones still retain their significance, with companies like Apple, Google, and Samsung offering affordable alternatives such as the iPhone 16e and Galaxy A16.
Canadian buyers are increasingly drawn to smartphones with AI functionalities, quicker performance, exceptional cameras, and high-resolution displays. The combination of strong build quality and extended software support ensures that premium smartphones are viewed as wise long-term investments.
