### Apple TV+ Pricing Hike and Retention Deals: Essential Information
Apple TV+ has recently revealed a notable pricing hike of 30%, elevating the subscription fee from $12.99 to around $16.99 monthly. This alteration may cause some subscribers to rethink their loyalty to the service, potentially resulting in higher churn rates as users contemplate their choices.
In light of this expected subscriber dissatisfaction, Apple seems to be pursuing methods to keep its clientele. User feedback on Reddit suggests that when users attempt to terminate their subscriptions via the Apple TV app, they are greeted with a limited-time discount proposal. This deal offers a 54% decrease in the subscription cost, reducing it to $5.99 for the initial two months. Following this promotional phase, the subscription will return to the standard fee of $12.99.
The format of this retention proposal is similar to the messaging that Apple has recently allowed for third-party applications. Developers can now access the Confirm Cancellation interface to deliver tailored messages or discounts aimed at motivating users to stay subscribed. This strategy is part of a wider approach adopted by subscription-based companies to lessen churn by incentivizing consumers with temporary price cuts.
It is crucial to recognize that not every subscriber might receive this offer, as it could depend on particular criteria established by Apple. Nevertheless, current Apple TV+ subscribers are urged to check for any available deals that might assist them in saving money.
To investigate the possibility of obtaining a retention offer, subscribers can follow these steps on their iPhone:
1. Go to **Settings**.
2. Tap on **[Your name]**.
3. Select **Subscriptions**.
4. Choose **Apple TV+**.
5. Click on **Cancel Subscription**.
Before completing the cancellation, the system will ask users to confirm their choice. If a retention offer exists, it will be prominently presented on the screen. Users can then opt to accept the offer at the discounted rate, continue with the cancellation, or elect to maintain their subscription by selecting ‘Don’t Cancel.’
In summary, while the pricing increase may drive some subscribers to think about cancellation, Apple’s proactive measures in providing discounts could assist in reducing potential losses. Subscribers are encouraged to utilize these offers to keep enjoying the content offered on Apple TV+ at a lowered price.
