Apple’s major product launch season is nearing, prominently featuring the expected iPhone 17 series, Apple Watch Ultra 3, M5 iPad Pro, and more. Nevertheless, a new 12.9-inch MacBook is coming forth as a likely sleeper success.
### Apple is Set to Unveil a More Budget-Friendly MacBook Soon
Recent updates suggest that Apple’s economical MacBook is about to commence production of various components shortly, with mass manufacturing anticipated in the fourth quarter of 2025. The release is expected either in late 2025 or early 2026, with an estimated price tag of $599 or $699, much lower than the existing MacBook Air.
This upcoming MacBook will incorporate an iPhone-grade A18 Pro chip rather than the more robust M-series chips utilized in other versions. Moreover, it will feature a 12.9-inch display, which is smaller than the 13.6-inch MacBook Air, in line with Apple’s goal to broaden its product range for different pricing tiers.
### Why the 12.9-inch MacBook Might Become Very Popular
The MacBook Air, starting at $999, is indeed a solid option but still presents a high cost for many consumers. Such a price point could dissuade potential customers, particularly when measured against more budget-friendly PCs. The new 12.9-inch MacBook might appeal to iPhone users contemplating a switch to Mac but are hesitant due to financial constraints.
With macOS Tahoe and iOS 26 becoming increasingly integrated, Apple is set to significantly boost its Mac user base. Having sold three billion iPhones, the opportunity for expansion in the Mac division is considerable. This new MacBook signifies a transformation for Apple, as it finally offers a budget option that has been largely sidestepped.
Should the new MacBook debut in time for the holiday season, it could have a considerable influence. Even if it launches in early 2026, it holds the promise of being a standout product in Apple’s offerings.
### Top Mac Accessories
For those seeking to elevate their Mac experience, numerous accessories are available to enhance the new MacBook as well as existing models.
