# **Qualcomm Launches Dragonwing to Enhance Industrial and Consumer Portfolio**
Qualcomm has introduced **Dragonwing**, a fresh brand portfolio intended to enhance its current **Snapdragon** series. Historically linked to solutions in mobile, automotive, and computing, Snapdragon will now have Dragonwing zeroing in on **Industrial & Embedded IoT, Networking, and Cellular Infrastructure**. This strategic development aims to empower enterprises with state-of-the-art technology, preserving Qualcomm’s status as a pivotal player in both consumer and business markets.
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## **What is Dragonwing?**
Dragonwing represents Qualcomm’s latest effort to deliver **high-performance, energy-efficient computing, AI-enhanced solutions, and superior connectivity** to sectors requiring dependability and scalability. In contrast to Snapdragon, which primarily addresses consumer-focused applications like smartphones, wearables, and gaming, Dragonwing is specialized for sectors such as:
– **Energy & Utilities**
– **Retail & Supply Chain**
– **Manufacturing**
– **Telecommunications**
By launching Dragonwing, Qualcomm is solidifying its role as a major contributor in the industrial and enterprise technology landscape, equipping companies with enhanced decision-making, operational effectiveness, and expedited time-to-market.
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## **How Dragonwing and Snapdragon Collaborate**
Although Snapdragon continues to be Qualcomm’s principal brand for consumer applications, Dragonwing will act as its industrial equivalent. Nevertheless, several integral Qualcomm technologies will be utilized across both brands, including:
– **Qualcomm Oryon** (high-performance computing)
– **Adreno** (graphics processing)
– **Hexagon** (AI and machine learning)
– **Modem-RF** (wireless connectivity)
– **FastConnect** (Wi-Fi and Bluetooth solutions)
This cohesive strategy guarantees that Qualcomm’s innovations serve both consumer and enterprise domains, establishing a unified ecosystem of high-performance offerings.
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## **The Importance of Dragonwing**
As stated by **Don McGuire, SVP and Chief Marketing Officer of Qualcomm Technologies**, the launch of Dragonwing signifies a major advancement in Qualcomm’s goal to enable industries with advanced technologies. The organization believes that Dragonwing will be **essential for companies aiming to explore new avenues and retain a competitive edge in dynamic markets**.
Moreover, Qualcomm has crafted the Dragonwing brand identity to represent **ascension, power, and acceleration**. The logo displays a stylized dragon symbol, embellished with a color palette merging **Qualcomm’s signature blue and Snapdragon’s striking red**, resulting in what the company describes as **“influential purple.”**
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## **What Lies Ahead for Dragonwing?**
Qualcomm intends to reveal additional details regarding Dragonwing at **Mobile World Congress (MWC) next month**, followed by the **Embedded World event from March 11-13**. These occasions will offer deeper insights into how Dragonwing will influence the future of industrial and enterprise technology.
With Dragonwing and Snapdragon collaborating, Qualcomm is poised to **bolster its visibility across both consumer and industrial domains, ensuring a comprehensive and specialized portfolio for the future**.
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Keep an eye out for more updates as Qualcomm advances in redefining the technological landscape with Dragonwing! 🚀
